F1 stars can discover themselves concerned in some curious enterprise concepts.
Lewis Hamilton has his personal tequila model (Picture: Getty)
When Nicholas Latifi departed Williams on the finish of the 2022 season, many anticipated the Canadian racer to transition into IndyCar, the World Endurance Championship or one other racing self-discipline.
As a substitute, the Montreal-born racer, who made 61 begins throughout his three-year stint with Williams, shocked the racing group, saying an indefinite break from the observe. In 2023, he enrolled on the London Enterprise College to pursue a Grasp of Enterprise Administration qualification and graduated in 2025.
Now, after taking time to contemplate his subsequent transfer, the 30-year-old is venturing into the alcohol trade. Following within the footsteps of former F1 rival Lewis Hamilton, who launched his alcohol-free Almave tequila model in 2023, Latifi introduced his personal product, Leve Agave Spirit.
Updating followers in early November, Latifi posted on Instagram: “Over a 12 months in the past, together with two pals from London Enterprise College, we got down to create a model of tequila that higher matches how we drink as we speak – socially, mindfully, and with out overdoing it.
“With that mission, we created Leve, a mid-strength agave spirit (22% ABV) crafted for a lighter, smoother, extra trendy method of consuming, whereas staying true to tequila’s traditions.
“From the preliminary thought to product improvement, branding, manufacturing, and now launch, it’s been an unimaginable experience. What began as a dialog in a classroom is now a bottle we’re holding in our arms, and shortly, hopefully, you’ll be too. We’re simply getting began within the UK, however we’re excited to lastly share it with all of you.”
Nicholas Latifi has launched his personal tequila product, Leve (Picture: Getty)
Latifi has since posted a few behind-the-scenes movies. Within the first, he visited a warehouse outdoors London, testing the primary editions of the product and loading up samples earlier than teasing an imminent launch. The subsequent perception provided a peek into the photoshoot for the primary product drop.
With a big platform beneath him and a rising curiosity within the alcohol-free way of life, Latifi’s choice to enter the market is comprehensible. Hamilton opened up about his sobriety journey, whereas Lando Norris ditched the booze all through his title-winning 2025 marketing campaign.
Race particulars, group updates, outcomes and opinion plus chosen provides and competitions Subscribe Invalid e-mail
We use your sign-up to supply content material in methods you’ve got consented to and to enhance our understanding of you. This may increasingly embrace adverts from us and third events primarily based on our understanding. You’ll be able to unsubscribe at any time. Learn our Privateness Coverage
“I do not know if I’m going to drink once more,” Hamilton advised Vogue after launching his Almave model. “Since I’ve stopped consuming, I’ve simply been feeling so a lot better, a lot extra readability. I sleep higher, I get up within the morning, and I can nonetheless stand up at 5 a.m.”
Keep up-to-date with the newest F1 information Be a part of us on WhatsApp
Our group members are handled to particular provides, promotions, and adverts from us and our companions. You’ll be able to take a look at at any time. Learn our Privateness Coverage
Leave a Reply