A Winter Olympics pundit discovered herself in scorching water with BBC bosses over her clothes selections.
Chemmy Alcott carrying a Snow Finel product on Ski Sunday (Picture: BBC) This text incorporates affiliate hyperlinks, we are going to obtain a fee on any gross sales we generate from it. Study extra
Winter Olympics pundit Chemmy Alcott was as soon as banned by the BBC from plugging her clothes vary on tv. We at the moment are on the midway level of the exhilarating 2026 Winter Olympic Video games in Milan and Cortina.
The BBC has been protecting the motion from the slopes so far, with former Group GB Olympic skier Chemmy Alcott forming a part of the broadcaster’s punditry panel. Alcott, 43, took half in 4 Winter Olympics and 7 World Championships, whereas claiming the British nationwide championship title seven instances earlier than retiring from worldwide snowboarding in 2014.
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After hanging up her skis, she transitioned into broadcasting, working as a commentator for Eurosport earlier than securing a place with the BBC for its 2018 Video games protection and changing into an instantaneous hit with viewers. She then turned a lead presenter on Ski Sunday in 2021, changing Graham Bell, although her time on the programme has additionally been embroiled in controversy.
Alcott, since 2019, has been an envoy for skiwear model Snow Finel and has even designed a few of their clothes collections. In 2022, she was noticed carrying knitwear from the model whereas presenting Ski Sunday and protecting the Winter Olympics.
That led to her receiving a stern speaking to from BBC bosses, who issued her with a “reminder of the BBC’s tips in relation to industrial conflicts of curiosity”. Company rules prohibit presenters from “showing on air carrying garments or utilizing merchandise, items or companies which they’ve agreed, or been contracted, to advertise or during which they’ve monetary curiosity”.
The BBC pundit was given a dressing down by bosses (Picture: BBC)
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The Milano Cortina 2026 Winter Olympic Video games is working from February 6-22 and followers can take pleasure in greater than 850 hours of motion stay on discovery+ by way of Prime Video.
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But, she discovered herself in hassle as soon as extra the next yr after carrying Snow Finel items within the first two episodes of a brand new Ski Sunday sequence. The BBC later confirmed the pundit and presenter had been “spoken to” and banned from carrying the clothes in query on air once more.
A BBC spokesperson mentioned: “Chemmy is not going to be carrying the model in query on air once more and has been spoken to about this.”
Alcott is not the one BBC presenter to breach such rules, with legendary Group GB bicycle owner Dame Laura Kenny additionally reportedly “spoken to” by bosses after being accused of selling luxurious clothes manufacturers on air in the course of the 2024 Olympic Video games in Paris.
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Presenter Alex Scott equally acquired a reprimand from the BBC after selling a clothes model on social media whereas working for the broadcaster on the 2022 FIFA World Cup. The previous England footballer, an envoy for Reiss, tagged the model in an Instagram put up of her carrying one in all their fits within the studio, whereas additionally mentioning the BBC within the caption in a transparent breach of their industrial guidelines.
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