Sixty testers sampled 11 totally different jars of chocolate-hazelnut unfold, pitting grocery store personal manufacturers towards family favourites corresponding to Nutella and Bonne Maman.

Chocolate hazelnut unfold has change into a family staple (Picture: MarianVejcik through Getty Pictures)
Chocolate hazelnut unfold has change into a family staple with many Brits having fun with it on toast, in porridge and drizzled on pancakes. Nonetheless, the preferred model, Nutella, might be dear and is not at all times out there at your native grocery store. Now, a brand new style check from the UK’s shopper champion, Which?, has found which chocolate-hazelnut unfold is the most effective within the UK – and the winner wasn’t Nutella or any of the big-name manufacturers.
To search out the winner, 60 devoted style testers gave their verdicts after sampling 11 chocolate-hazelnut spreads. Three main manufacturers have been in comparison with eight grocery store own-brand merchandise from Aldi, Asda, Morrisons, Sainsbury’s, and others. Waitrose Important Hazelnut Chocolate Unfold got here out on prime with an general rating of 82%.
At £2.50 for a 400g jar, it is nonetheless on the pricier facet however 40p cheaper than a 350g jar of Nutella.
The grocery store unfold was praised for its chocolate and hazelnut flavours and its consistency. Others stated it had the right degree of sweetness.
Waitrose’s unfold is the most costly of the grocery store manufacturers, but it surely was the primary alternative of our style testers, so it has been named a Which? Finest Purchase.
Nutella’s iconic hazelnut and chocolate unfold got here in second place with a rating of 81%. Costing £2.90 for 350g, it is undoubtedly on the pricier facet, but it surely was loved by the tasters with greater than 75% saying they cherished the unfold’s chocolatey flavour.
The model’s hazelnut flavour and sweetness degree have been additionally praised by the tasters. Nonetheless, greater than half of the tasters discovered the consistency to be too stodgy.
The model has been named a Which? Finest Purchase, and followers of the product should purchase greater 630g or 1kg jars in the event that they need to get extra for his or her cash.
Tesco Hazelnut Chocolate Unfold got here in joint second place with a rating of 81%. Tesco’s unfold earned each Finest Purchase standing and the Which? Nice Worth brand, costing solely £1.65 for a 400g jar.

A brand new style check from the UK’s shopper champion, Which?, has found which chocolate-hazelnut unfold is the most effective within the UK (Picture: PUZURIN through Getty Pictures)
The chocolate hazelnut unfold was praised for its flavour and appetising look. Three-quarters of the tasters additionally loved the sweetness degree, and most praised its consistency.
Asda’s Hazelnut Chocolate Unfold got here in joint third place alongside Lidl’s Choco Nussa Hazelnut Chocolate Unfold.
Each spreads scored 80% however differ barely on worth, with Asda’s providing costing £2 for a 400g jar and Lidl’s costing £1.65 for a similar quantity.
Asda’s chocolate hazelnut unfold was praised by three-quarters of the tasters for its chocolate and hazelnut flavours, with much more loving its sweetness.
Opinions on the consistency have been blended: greater than half of testers thought it was good, however others discovered it too thick.

The winner wasn’t Nutella or any of the big-name manufacturers (Picture: AlinLyre through Getty Pictures)
Asda’s unfold is without doubt one of the cheaper choices and is out there in 750g jars, which work out cheaper per 100g.
Lidl’s unfold was praised for its sweetness ranges and look, whereas two-thirds cherished its chocolate flavour and thickness.
The unfold’s hazelnut flavour was loved by simply over half, however greater than 1 / 4 wished it to be stronger.
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Natalie Hitchins, Which? Head of House Merchandise and Companies stated, “With Shrove Tuesday across the nook, it’s probably many people might be wanting ahead to the nostalgia and indulgence of chocolate hazelnut unfold to raise our pancakes at dwelling.
“The excellent news is you don’t have to pay a premium to get pleasure from it. Our style check exhibits a minimum of one grocery store own-brand unfold matched Nutella on style at a a lot lower cost, making it a wise alternative for households wanting to economize with out compromising on flavour.”
The place do different chocolate-hazelnut spreads rank?
- Sainsbury’s Hazelnut Chocolate Unfold – 75% £1.65 for 400g
- Bonne Maman Hazelnut Chocolate Unfold – 72% £4.10 for 360g
- Jim Jams Hazelnut Chocolate Unfold – 72% £3 for 350g
- Marks & Spencer Easy Hazelnut Chocolate Unfold – 72% £2.50 for 400g
- Morrisons Hazelnut & Chocolate Unfold – 71% £2.09 for 400g
- Aldi Nutoka Hazelnut Chocolate Unfold – 62% £1.65 for 400g

















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