Look Mum No Laptop has been introduced as this 12 months’s Eurovision act for the UK.
Look Mum No Laptop is the UK’s Eurovision entry (Picture: BBC)
The 2026 UK Eurovision entry has been introduced, and if you happen to’re something like me you’ll have been saying ‘who?’ all morning. The honour has gone to digital music artist and YouTuber Look Mum No Laptop, which made me really feel very outdated and really confused in equal measure.
Increasingly more today we’re seeing YouTubers and streamers taking on mass media. KSI has made his manner onto the judging panel of Britain’s Acquired Expertise, MrBeast has his personal Prime Video exhibits, and George Clarke reached the ultimate of Strictly Come Dancing in 2025. For each actuality star beginning a YouTube podcast, there’s a YouTube star making it into mainstream TV.
However has Eurovision taken it too far?
I swear, I gave Look Mum No Laptop a good probability. I did must wade by way of a good quantity of viral content material garbage to even discover his music – the primary video that comes up on YouTube is titles “MAD music venue that’s a WORKING VINTAGE SHIP” and exhibits him touring the MS Stubnitz.
There’s additionally a video entitled THE FURBY ORGAN, which exhibits him enjoying an instrument produced from the enduring 90s toy.
However persevere with scrolling and ultimately, you’ll get to tracks like Fashionable Gasoline and Groundhog Day. And to be utterly honest to LMNC – actual identify Sam Bartle – the music isn’t terrible. The digital tracks have gotten a particular indie really feel to them, and the music movies are nostalgic and entertaining with out being too gauche.
It’s nowhere close to camp sufficient to face out at Eurovision, nevertheless. If we glance to our previous successes, with Sam Ryder’s Spaceman being one of the best performer of latest years, it’s clear what a Eurovision Tune Contest viewers need – one thing catchy to bop alongside to with only a trace of cringe.
Brotherhood of Man have been an ideal instance of Eurovision success (Picture: Getty)
Our 5 successful tracks are a testomony to this methodology – Sandie Shaw’s Puppet On A String, Brotherhood of Man’s Save Your Kisses For Me and Lulu’s Increase Bang-a-Bang have been all excellent examples.
Examine and distinction these to acts like James Newman and Michael Rice, who each got here lifeless final in 2021 and 2019, and a development emerges. We’re simply not excellent at fashionable songs – we have to embrace the camp.
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In spite of everything, who can overlook Scooch’s 2007 entry Flying the Flag (For You), even when it didn’t carry out in addition to hoped? The observe at the very least reached the UK High 5 and got here joint twenty second with France.
I worry that conjuring up a random YouTuber out of skinny air to remain ‘down with the children’ is simply setting the UK as much as fail as soon as once more. No offence to Sam, however the UK has been a laughing inventory lengthy sufficient. It’s time to carry again the outdated successful components.
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