EXCLUSIVE: With Cheltenham Pageant in full swing, Marcus Fairfax Fountaine, co-founder of Fairfax & Favor, shares the important dressing guidelines.
Marcus Fairfax Fountaine reveals the Cheltenham model guidelines each racegoer ought to know (Picture: Getty) This text comprises affiliate hyperlinks, we’ll obtain a fee on any gross sales we generate from it. Be taught extra
With the Cheltenham Pageant underway, 1000’s of racegoers are descending on the well-known Gloucestershire course. The horses could also be the primary attraction, however seasoned attendees, celebrities and the royals know the actual spectacle typically unfolds past the observe.
From tailor-made coats to polished leather-based boots, Cheltenham has turn out to be one in every of Britain’s most trendy sporting levels. Racegoers plan outfits months prematurely, fastidiously balancing countryside custom with sensible race-day dressing.
In accordance with Fairfax & Favor co-founder Marcus Fairfax Fountaine, there are a number of easy guidelines everybody ought to observe. That heritage aesthetic sits on the coronary heart of Fairfax & Favor, the Norfolk-based label based by Marcus and childhood good friend Felix Favor-Parker in 2013.
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Marcus Fairfax Fountaine is the co-owner of Fairfax & Favor (Picture: Fairfax & Favor)
The model has rapidly turn out to be a staple on the racecourse, identified for its timeless boots, tailor-made coats and structured purses.
Its connection to the racing world was cemented additional final 12 months when Zara Tindall, the King’s niece and one in every of Cheltenham’s most recognisable model figures – was named a model ambassador in March 2025.
The royal has lengthy worn the label trackside, recurrently stepping out in its coats, boots and equipment at main race conferences.
However whereas Cheltenham vogue is legendary for its class, Marcus says practicality ought to all the time come first.
With racegoers typically protecting 1000’s of steps throughout the course, a well-crafted pair of shoes gives each sturdiness and timeless model – making them one of many smartest investments for the pageant.
Nonetheless, regardless of the sensible issues, Marcus insists Cheltenham model finally comes right down to one thing far easier. “I believe Cheltenham is de facto about timeless model and class.”
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