Marks and Spencer makes main change to bread in 200 UK shops

The change is a part of efforts to scale back meals waste throughout shops.

The frontage and barnd logo of a Marks & Spencer Foodhall, taken in a local retail park on Wirral, UK on a sunny afternoon

Marks and Spencer is popping its unsold recent bakery loaves into frozen garlic bread (Picture: Getty)

Marks and Spencer has made a significant change to its bread offered in 200 of its UK shops as a part of its goal to halve meals waste.

The retailer is popping its unsold recent bakery loaves into frozen garlic bread, which might then be purchased from freezers in chosen shops. Each day-baked baguettes and boules that haven’t been bought by the tip of the day will likely be reduce and crammed with creamy garlic butter earlier than being frozen, as a substitute of being thrown away.

Consumers can select from a collection of loaves, together with sourdough, baguettes and West Nation cheddar and crimson Leicester garlic cob, which have an prolonged shelf-life of 30 days. The frozen garlic bread merchandise are priced at £1 for a baguette or £1.80 for a twin pack, and £2 for a garlic boule, and at the moment are accessible in 200 M&S shops throughout the UK following a profitable trial in eight shops.

M&S mentioned the “reinvented” merchandise are a part of its 2030 aim to halve meals waste. The objects are additionally offered in 100% extensively recycled packaging, made out of translucent paper or paper with a small plastic window, to assist prospects recycle extra.

M&S highlighted the frozen garlic bread loaves in a put up on its Instagram web page final week, stating: “Turning our unsold bakery loaves into one thing tasty! In want of some recent garlic bread to pair with dinner tonight?

“In chosen shops we take our daily-baked baguettes and boules that aren’t offered by the tip of the day and fill them with creamy garlic butter and freeze them, prepared so that you can take residence and tuck into!

“Select from our traditional garlic baguettes, to sourdough and even our tacky west nation cheddar and crimson leicester garlic cob. Our frozen garlic breads from our in-store bakery are one of many methods we’re dedicated to lowering meals waste in retailer. You possibly can decide up one in all our frozen garlic breads NOW in chosen shops!”

All through the trial interval, M&S examined all the course of from behind the scenes operations to buyer engagement and following a optimistic response, it’s now that includes shelf-edge signage to have interaction prospects on the meals waste discount idea throughout all 200 shops.

David Moon, head of enterprise collaboration at WRAP, added: “Bread is the second most wasted meals merchandise within the residence, with round a million loaves thrown away daily.

“As a brief shelf-life merchandise, bread may develop into surplus on the finish of buying and selling. This initiative from M&S is a straightforward answer to an actual drawback that turns a surplus merchandise right into a brand-new product to be loved anew, and stops meals being wasted.

“We welcome the large-scale introduction by M&S, a signatory to Courtauld 2025, and the clear messaging the retailer is giving to consumers that each effort is being made to keep away from meals going to waste. Freezing bread within the residence is a superb means so as to add new life to loaves.”

The day’s largest headlines in UK and World information and extra Subscribe Invalid e mail

We use your sign-up to supply content material in methods you’ve got consented to and to enhance our understanding of you. This will likely embrace adverts from us and third events primarily based on our understanding. You possibly can unsubscribe at any time. Learn our Privateness Coverage

Marks and Spencer frozen garlic bread