M&S’s custard cream ‘Easter egg’ returned for 2026, and I used to be decided to see what all of the fuss was about.
M&S’s custard cream ‘Easter egg’ returned for 2026 (Picture: Millie Bull/REACH PLC)
Each season, it appears, a Marks and Spencer product goes viral. Whether or not it is their strawberries and cream sandwich, their Dunked N’ Loaded doughnuts or cookies, there’s all the time a meals merchandise from M&S doing the rounds on social media. Final 12 months, the multinational clothes, meals and residential product retailer launched the ‘Outrageously Chocolatey Custard Cream Biscuity Egg’, a big hole custard cream-shaped ‘egg’ that shortly went viral throughout social media alongside Waitrose’s ‘No.1 Chocolate Croissant’.
This 12 months, the custard cream Easter egg has made a comeback, and I got down to uncover whether or not it really lives as much as the hype. Securing my egg wasn’t simple. I visited my native M&S Meals Corridor on a Sunday and instantly regretted my choice once I noticed the crowds. The Easter chocolate part, specifically, was filled with customers admiring the grocery store’s in depth assortment of chocolate eggs, ‘Massive Daddy’ chocolate bars and chocolate-shaped animals.
Priced at £12 for 320g, I felt it was pretty affordable for a novelty Easter merchandise (Picture: Millie Bull/REACH PLC)
I managed to seize the custard cream Easter egg off the highest shelf and was instantly stunned by how gentle it was. I used to be anticipating the field to really feel a bit heavier; nonetheless, it was simpler to move house than anticipated.
Priced at £12 for 320g, I felt it was pretty affordable for a novelty Easter merchandise. To match, Waitrose’s No.1 Almond Croissant egg is £15 for 275g.
The packaging was sturdy, with a modern, golden-yellow field and a plastic casing for the custard cream egg. Regardless of enduring a 20-minute stroll and a 20-minute prepare journey again to my home, the egg remained fully intact.
The chocolate egg is studded with crunchy biscuit items stuffed with decadent white chocolate and a custard truffle. As a custard cream fan, I used to be so excited to strive the egg. My expectations had been excessive; I wished the crunch of a shortcake biscuit, a candy however creamy custard truffle and a creamy chocolate to deliver all the weather collectively.
Upon opening the egg, I used to be stunned on the measurement. I used to be anticipating it to be a bit greater, however after I tasted it, I realised why this wasn’t crucial.
If one phrase summed up my expertise of the egg, it might be sickly. I’ve a large candy tooth and love chocolate; I even taste-tested a number of chocolate bunnies from UK supermarkets to search out the very best one, however this egg took it too far.
The flavour is just like Kinder chocolate, a mixture of white and milk chocolate with just a few biscuity items dotted about right here and there. The custard truffle was too candy subsequent to the white chocolate and lacked a powerful vanilla flavour. It is doable the flavour was there, nevertheless it was drowned out by the sickly-sweet white chocolate.
The chocolate egg is studded with biscuit items stuffed with white chocolate and a custard truffle (Picture: Millie Bull/REACH PLC)
For me, the stability was off; it wanted extra biscuit, much less white chocolate and maybe a barely extra bitter chocolate – maybe a darkish milk chocolate or a 50% darkish chocolate to counter the sweetness and permit the custard truffle to shine. I can not deny that the chocolate’s high quality was second to none. It was creamy and tasted premium, however the cloying white chocolate cheapened it.
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Essentially the most spectacular side of this egg is its look. It has the standard swirls of a custard cream, the traditional M&S brand, and, as beforehand talked about, remained completely intact. In actual fact, breaking into the egg was considerably of a problem.
Total, I would say it is a novelty merchandise. It is enjoyable and would make an amazing Easter reward for somebody who likes their chocolate on the sweeter facet. For me, that is fashion over substance; I would reasonably have a plain outdated custard cream any day.
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