Considered one of Ferrari’s newer rivals has taken a shot on the Scuderia.
Ferrari F1 vehicles characteristic blue from the HP sponsor emblem (Picture: Getty)
Ferrari have been slammed by the advertising chief of a rival System 1 group who thinks the well-known crimson group have ruined their on-track search for a sponsorship deal. Regardless of not having loved a lot tangible success lately, Ferrari stay essentially the most recognisable group in motorsport and are vastly marketable consequently.
Their multi-year title partnership with know-how agency HP, introduced in April 2024 which noticed the group formally renamed to Scuderia Ferrari HP, is believed to be a very profitable deal. HP additionally provide premium know-how merchandise to the group as a part of the settlement, that means there’s a potential efficiency enhance to be discovered too.
However, in keeping with Antoine Le Nel, chief advertising officer at fintech firm Revolut, which has signed on to be the brand new title sponsor of the Audi F1 group, Ferrari’s HP deal comes with important draw back. He pointed on the two corporations as being a mismatch as a result of their chosen color palettes alone, as he defined why Revolut felt partnering with Audi was an excellent match.
“Audi turned the favorite selection in a short time. The alignment occurred super-quickly,” he instructed Enterprise of Sport. “First, from a model perspective, for those who take a look at the Audi model, it is premium, however relatable. Ferrari could be very premium, Aston Martin could be very premium, McLaren could be very premium and so forth, however are you able to truly relate to Ferrari? It is very totally different.
“Audi, you possibly can actually entry it – it is an accessible luxurious in some ways. The model id is essential. [At] Revolut, we’re very dedicated to design, we’re very dedicated to the consumer expertise and so forth, and it wants to suit with it. No offence, however I believe what HP and Ferrari have executed to their vehicles will not be good from a design perspective. How are you going to put blue on a crimson automobile? This isn’t good.
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Whereas clearly the look will not be for everybody, the blue-and-white HP emblem will proceed to characteristic prominently on Ferrari’s vehicles this 12 months. The group continues to be known as Scuderia Ferrari HP, as per the official entry checklist for the 2026 season, which would be the third marketing campaign of the partnership.
The group has even run with a number of particular liveries celebrating the partnership which have seen much more blue paint splashed onto their crimson automobile. Ferrari ran with blue entrance wings on the 2024 Miami Grand Prix, the primary race after the sponsorship was introduced, whereas extra white and blue featured on the design that was run on the 2025 Italian Grand Prix, Ferrari’s dwelling race at Monza, final September.
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