An ITV staple is beginning to present cracks.
Lorraine Kelly’s contract ends later this yr (Picture: Getty)
Beloved ITV presenter Lorraine Kelly faces a dilemma over her once-popular morning present. It has seen a current drop in viewing figures simply because the 67-year-old’s contract is because of finish later this yr – and there’s no signal whether or not or not it will likely be prolonged. Lorraine’s ITV present now dangers being axed fully after being slashed to airing simply half of the yr as an alternative of each week.
This all comes after final yr’s announcement that the variety of weeks Lorraine and Free Girls have been screened every year could be minimize from 52 to 30. A TV insider stated, “Not having these reveals on air has been one thing of a check of their recognition, and ITV bosses have been carefully watching the viewing figures.”
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In consequence, Good Morning Britain has simply prolonged into the timeslot occupied by Lorraine, and it hasn’t all of the sudden seen the variety of viewers drop off.
Within the final week that Lorraine aired on ITV, the present’s peak variety of viewers hit a mean of 627,000 a day, in comparison with Good Morning Britain’s common of 760,000 viewers that week.
The next week, when Lorraine was off air, GMB’s rankings hardly dipped in any respect at 717,000 viewers, regardless of the very fact the present had prolonged into Lorraine’s timeslot.
Lorraine beforehand shared presenting duties on her programme with quite a few others, together with Free Girls star Christine, in addition to Ranvir Singh, who used to imagine management frequently.
A spokesperson for ITV stated: “As we shared final yr, each Lorraine and Free Girls now air seasonally all year long, and there aren’t any plans to alter this.
“We’re extremely pleased with each programmes at ITV and all they proceed to realize — the BAFTA-nominated Lorraine and the RTS award-winning Free Girls.
“They’re a much-loved a part of our ITV Daytime household, and we will’t wait to have them each again on display within the subsequent couple of weeks.”
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