The family-run agency has shops in London and Manchester.
Directors have been appointed to Stephen Tyler Ltd, buying and selling as Purely Diamonds (Picture: Getty)
A jewelry agency which has been in enterprise since 1979 has collapsed into administration. Directors have been appointed to Stephen Tyler Ltd, buying and selling as Purely Diamonds, a producer of handcrafted diamond rings and jewelry.
Jeffrey Mark Brenner and James Stares of Antony Batty & Co have been named directors in a discover revealed by The Gazette. They’re main efforts to rescue or restructure the retailer. Normally, this may embrace the firm in administration being offered by way of a pre-packaged administration the place a part of the corporate continues underneath new possession.
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Purely Diamonds was established in 1979 from grasp jeweller Stephen Tyler’s workshop, in response to the agency’s web site.
He specialised within the design of engagement and wedding ceremony rings for manufacturers together with De Beers, Beaverbrooks and Goldsmiths.
When retailers shifted manufacturing exterior the UK, Mr Tyler continued to create jewelry in-house, promoting direct to prospects by way of the enterprise.
Mr Tyler’s daughters, Emelie and Stephanie, later joined the enterprise, which provides “nice” jewelry manufactured in London.
Apart from buying and selling on-line, the enterprise operates appointment solely showrooms in Farringdon Street, London, and St Ann’s Sq. in Manchester.
In an announcement on its web site, Purely Diamonds mentioned its jewelry “displays an ideal stability of artistry, precision and private that means”.
Purely Diamonds and Antony Batty & Co have been approached for remark.
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