Asda launches new premium meal deal – cheaper than Tesco and Sainsbury’s

The supply will hit its supermarkets and Categorical retailers nationwide from Could 18.

Woman in supermarket with trolley, looking at phone

A UK grocery store has launched a brand new premium lunchtime meal deal. (Picture: Getty)

A significant UK grocery store has launched a brand new premium meal deal in its shops nationwide – making it cheaper than its excessive avenue rivals. Asda might be introducing the deal of a major, drink and snack for £5 in its supermarkets and Categorical retailers from Monday (Could 18).

The favored excessive avenue grocery store is ready to shake up the lunchtime market with the launch of its new “Distinctive” meal deal. The £5 supply provides clients entry to a collection of 17 premium mains, starting from deli‑impressed sandwiches and wraps to recent salads, alongside Yo Sushi poke bowls and rolls. Asda says the pricing has been intentionally pitched under comparable premium offers supplied by its main rivals.

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Asda premium meal deal

Asda’s new Distinctive vary is made up of 17 premium mains (Picture: ASDA)

Tesco’s Most interesting meal deal at present prices £5.50 for Clubcard holders and £6 with out, whereas Sainsbury’s costs a flat £5.50. Co‑op’s premium choice is priced at £5.50 for members and £6 for non‑members, experiences The Grocer.

Asda hopes the lower cost level, mixed with a broader vary of upper‑high quality choices, will entice customers searching for higher worth throughout the lunchtime rush.

It says its new Distinctive lunchtime vary has been created to “ship most flavour,” combining what it describes as artisan, deli‑impressed recipes with beneficiant parts and standout substances.

The expanded line‑up consists of objects resembling an Distinctive Prosciutto Cotto and Milano Salami Focaccia, a “daring” Beef Birria Wrap and a premium Prawn Cocktail sandwich.

Consumers may even discover an Distinctive Pesto & Mozzarella Pasta Salad and a Hen Caesar Shake‑A‑Salad, alongside two new hand‑completed sushi Dragon Rolls in Hen Katsu and Spicy Prawn varieties.

The additions mark the newest growth in Asda’s premium Distinctive tier, which first launched in September 2024 and has since grown to cowl a variety of upper‑finish meals choices.