The grocery store retailer is constant to construct on its relationship with farming,
Jeremy Clarkson will proceed to work with Morrisons (Picture: Getty)
Morrisons has introduced the continuation of its partnership with Jeremy Clarkson. The grocery store has prolonged its unique sponsorship of Clarkson’s hit sequence with Prime Video for a second consecutive 12 months.
Now on to its fifth sequence, the programme, which takes place at Jeremy Clarkson’s Diddly Squat Farm in Chipping Norton, will launch on Prime Video on Wednesday, 3 June.
We use your sign-up to supply content material in methods you have consented to and to enhance our understanding of you. This may increasingly embody adverts from us and third events primarily based on our understanding. You may unsubscribe at any time. Learn our Privateness Coverage
For the previous 127 years, Morrisons has been constructing on its relationship with British farming, and this sponsorship continues that.
Households urged to place bowls of water on windowsills as temps hit 33C
Meghan Markle’s bombshell UK return slammed on Sky Information with 5 phrases
The renewed sponsorship will see Morrisons function two 30-second model marketing campaign adverts, supported by a collection of newly created and returning 10-second idents throughout the brand new episodes and people from the earlier sequence. The brand new sequence will comply with a staggered schedule, with the primary 4 episodes accessible at launch, adopted by two episodes on 10 June and the ultimate two on 17 June.
The final sequence of Clarkson’s Farm turned the most-streamed present within the UK throughout its opening weekend, in line with BARB. It ranked within the prime three exhibits in industrial TV in 2025 and in addition gained the award for Finest Factual Leisure Present at Nationwide Tv Awards.
Matt McLellan, Morrisons group buyer, knowledge and advertising and marketing director, mentioned: “Morrisons works immediately with British farmers and growers all 12 months spherical and we’re pleased with the nice high quality, contemporary meals this delivers for our prospects. This partnership continues to rejoice the journey of British meals and the farmers behind it and displays our deep-rooted dedication to British agriculture. We’re delighted to be returning because the unique sponsor of Clarkson’s Farm following the nice success we noticed final 12 months in boosting model consciousness by being entrance and centre of one-of probably the most talked about TV exhibits of the summer season.”
Clarkson’s Farm returns on Wednesday, 3 June (Picture: Getty)
“Morrisons’ sponsorship of Clarkson’s Farm final 12 months was an ideal instance of how manufacturers can join with audiences at high-impact cultural moments,” mentioned Phil Christer, managing director, Amazon Adverts UK. “Final 12 months’s marketing campaign delivered distinctive outcomes — together with an nearly 20% improve in advert consciousness for Morrisons — and we’re delighted to be persevering with that success. We look ahead to serving to Morrisons deepen that reference to tens of millions of viewers who share their ardour for excellent British meals and farming.”
Clarkson’s Farm sequence 5 will see Jeremy Clarkson try and modernise operations at Diddly Squat amidst wider pressures dealing with the UK farming business.
Clarkson’s Farm returns on Wednesday, June 3.
Leave a Reply