The expansion of social media is among the many points plaguing the seashore.
The expansion of social media is among the many points plaguing the seashore (Picture: Getty)
One in every of Majorca’s hottest and iconic seashores is claimed to have been ruined by influencers and Instagrammers. As soon as a hidden gem on the southeast coast of the Balearic Island, Caló des Moro has turn into a serious sufferer of its personal success, spoiled by overcrowding provoked a minimum of partially by social media.
Now, the destruction of the picturesque cowl is turning into much more obvious. The disappearance of sand at Caló des Moro is turning into a serious concern, carried away on the footwear, towels and luggage of tourists. In response to the Basis of Pals of Caló des Moro-s’Almonia, as much as 70 kilograms of sand can disappear every day from a seashore that’s already affected by erosion. As much as six tonnes of sand can disappear over the primary summer season season, eliminated by as much as 4,000 beachgoers per day.
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Caló des Moro is just 65-foot broad and requires an extended trek to achieve it (Picture: Getty)
In response to the Majorca Day by day Bulletin, photos of the tiny cove from 2011 and 2023 clearly present that the seashore is receding and the ocean is encroaching on the coast.
Some measures have already been taken to mitigate the disaster, together with putting in brushes on the seashore exit to take away sand from their ft. Nonetheless, this has nonetheless not been deemed sufficient. Locals have additionally complained that the seashore, accessed by a steep and slim rocky path, has been used as a dumping floor by vacationers too lazy to make the return journey with their possessions.
Caló des Moro lies about 4 miles from the city of Santanyí and might solely accommodate about 100 individuals at a time. In contrast to Es Trenc – a 25-minute drive away, with over a mile of white sand, secure swimming, services and considerable parking – Caló des Moro is rocky and solely 65-foot broad, requiring an extended trek to achieve it.
Caló des Moro has turn into a sufferer of its personal success. In 2024, in a bid to divert vacationers away from island hotspots such because the busy Cala de Deià in northwest Majorca, a number of island tourism entities inspired social media influencers to go to lesser-known spots. Nonetheless, this has made the cove often known as Majorca’s “greatest saved secret,” luring 1000’s to its shores every day.
As of June 2025, 1,300 movies of the cove had been uploaded to TikTok, receiving roughly 10 million views globally. Instagram additionally had 30 related hashtags.
This sparked outrage amongst locals, prompting the citizen motion, Mallorca Platja Tour, to stage a protest attended by greater than 300 individuals. Tpurists had been pressured to go away the world, whereas demonstrators unfurled a banner which learn: “#OcupemLesNostresPlatges” (“Let’s Occupy Our Seashores”) and occupied all the stretch.
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