Asda confirms opening date for brand new standalone George retailer

Asda simply confirmed the June date for a standalone George, as the primary southern opening sends a quiet shock by way of everybody watching.

Entrance to an ASDA supermarket in Cardiff, Wales

Asda is rolling out 10 idea shops (Picture: Getty)

Asda has confirmed a brand new standalone George retailer might be opening in simply days. The shop may also be the primary of its type within the south of England.

George is an unique clothes and homeware model owned and offered by British retailer Asda. It was initially trialled in 1989 earlier than correctly rolling out nationwide in shops throughout the UK in 1990.

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In February 2026, the meals large introduced it might be launching 10 standalone idea shops, beginning with Peterborough after sturdy efficiency in Leeds and Hull in 2025. The introduction of the Peterborough department marks the subsequent section in Asda’s technique to transition its Residing portfolio to the George format.

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The most recent George idea retailer will open in Maidstone, Kent. Located on the Saint Peter’s Wharf Retail Park, it’s going to supply prospects a number of menswear, womenswear, and childrenswear alongside bedding, tub and eating merchandise.

It’ll additionally promote the retailer’s seasonal collections, together with the brand new Yasmin Le Bon summer season edit, and have each indoor and out of doors residing ranges. As a part of the brand new format, the department may also embody upgraded becoming rooms, self-service tills, a devoted children merchandise store and an easier-to-use parcel assortment service.

Prospects can count on to see doorways open formally on Thursday, June 11, at 9 am. In celebration of the brand new department, the primary 500 prospects to spend £5 or extra in retailer from 9 am on the opening day will obtain a golden ticket, providing them the possibility to win between £5 and £500 to spend in retailer.

Managing director of George, Liz Evans, mentioned: “We’ve been extremely inspired by the response to our stand-alone George shops to date, with prospects actually embracing the brand new format and expanded supply.

“Maidstone is one other essential milestone within the evolution of the George model, giving prospects much more alternative throughout trend and residential and making a extra satisfying and extra handy buying expertise.”

Confirmed George idea shops: