The bakery, which has 60 chains, insists it has not modified the recipe since 1919.
Fury as UK bakery ‘adjustments 107-year-old recipe’ of beloved snack (Picture: Getty)
A whole bunch of offended pork pie followers have gotten embroiled in a weird row over the standard of their favorite deal with, after accusing a bakery of adjusting its 107-year-old recipe.
Irritated prospects mentioned they observed a decline within the high quality of Birds Bakery’s pork pies, however the family-owned chain addressed the claims and guaranteed prospects the recipe had not modified since 1919. They insisted the pastry was made to an “unchanged recipe”, they used high-quality cuts of pork, and the jelly was nonetheless made in-house, because it at all times had been. Nevertheless, the meat pie lovers accused Birds of telling porkies in a web-based battle in the course of the festive interval.
Clients took their complaints to social media, stating that the pastry was too thick, there was not sufficient jelly, and it lacked seasoning.
The bakery chain is understood for producing high quality pork pies at its 60 branches throughout the Midlands, which value £2.65, or £5.80 for a big.
Mick Dowd, 65, bought one from the department in Chaddesden in Derby on January 10 however binned the pie after a number of bites.
The dad-of-three mentioned: “It is actually shocked me how dangerous they’re now. I have been shopping for their pork pies on and off most of my life actually for 40 or 50 years. Should you look on Fb, everyone seems to be saying how poor they’re.
“Even folks I’ve spoken to who stay round right here, all of them agree they’ve modified. It appears within the final couple of years it has been getting worse and worse.”
He mentioned there was no flavour, no jelly, and it was pink, moderately than the brown color he was used to. “They reckon the recipe hasn’t modified since 1919, however the elements may need.”
Emily Morrison, of Coalville in Leicestershire, could not imagine how passionate folks had been getting about pork pies, however she agreed there had “positively been a drop off in high quality”.
“It is all very weird however there may be real anger,” she added. “It is like when beloved chocolate packing containers get smaller, somebody is chopping corners someplace, and the patron suffers. We’re being instructed the recipe hasn’t modified however the style positively has, so what are they doing otherwise?”
Nevertheless, one buyer could not perceive the complaints, writing: “Do not know what the fuss is about, nonetheless the very best pork pies for miles round.”
Birds insisted the recipe hasn’t modified since they began in 1919. Fourth-generation member of the family Jamie Fowl, who’s now managing director, mentioned: “We have seen the current conversations on-line about our pork pies and need to say thanks to everybody who’s taken the time to share their ideas.”
He added: “When one thing has been a part of native life for so long as our pork pies have, we perceive folks really feel captivated with them – we actually do.
“We would wish to reassure prospects that our pork pie recipe has not modified. We’re proud to have been making and promoting them the identical means since we opened our first bakery in 1919.
“We worth all suggestions and are listening intently to what prospects are telling us. Our pork pies are handmade day by day and loved by many shoppers – and if something, the talk exhibits simply how a lot folks care a couple of correct pork pie.”
Adam Thompson, head of bakery operations, added: “The baker who leads our pork pie manufacturing has been a part of the Birds workforce for over 10 years and takes nice pleasure in producing high quality merchandise.
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“We use solely high-quality cuts of pork in our pies, together with leg, stomach and loin, that are rigorously weighed and blended utilizing our personal pork pie seasoning.
“Our pastry is made to an unchanged recipe, and our jelly is ready in-house, simply because it at all times has been. In December 2025 alone, we offered over 64,000 pork pies. They continue to be a much-loved product and a staple for a lot of prospects.”
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