One of many biggest tennis gamers of all time now works for price range grocery store chain Lidl.
Steffi Graf has landed a stunning new job (Picture: Getty)
Tennis icon Steffi Graf, the winner of an astonishing 22 Grand Slam titles, has made a shock comeback to the general public eye by taking up a brand new function with price range grocery store chain Lidl. The 56-year-old German celebrity, who retired from skilled tennis in 1999 and has since led a comparatively personal life, has been named a model ambassador for Lidl’s reasonably priced sportswear label Crivit.
In her new place, Graf will entrance a serious worldwide advertising and marketing marketing campaign selling the model’s newest clothes and activewear vary. The marketing campaign, launched in mid-February 2026, carries the motivational slogan “Discover your transfer” and is rolling out throughout greater than 30 nations. Graf, usually hailed as one of many biggest feminine tennis gamers ever, holds a number of unbreakable data.
She is the one participant within the Open Period to attain the Calendar-Yr Golden Slam – successful all 4 Grand Slam tournaments (Australian Open, French Open, Wimbledon, and US Open) plus Olympic gold in the identical yr. She achieved the unprecedented feat in 1988, a yr broadly considered one of many biggest in tennis historical past.
Graf additionally held the world No. 1 rating for a report 377 weeks on the WTA Tour. With 22 main singles titles, she ranks because the third-most profitable girls’s singles participant ever, surpassed solely by Margaret Court docket (24) and Serena Williams (23).
Agassi has been extra seen lately by way of teaching, punditry and occasions just like the Laver Cup, however he could not cover his delight in his spouse’s new enterprise. He shared on social media: “Past proud to see you as the brand new model companion of @crivit” and praised her efficiency within the promo supplies.
Graf joins a rising record of high-profile celebrities partnering with Lidl, together with Arnold Schwarzenegger and Heidi Klum. The grocery store’s Crivit model, which generates vital income and positions itself as a challenger within the reasonably priced sports activities and outside market, sees the collaboration as an ideal match.
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