The Puerto Rican rapper will probably be performing the Tremendous Bowl halftime present.
Dangerous Bunny is headlining the the Tremendous Bowl LX Halftime Present (Picture: Getty)
Dangerous Bunny is gearing up for one of many greatest performances of his profession – the Tremendous Bowl LX Halftime Present. The Puerto Rican rapper, 31, will take to the stage at Levi’s Stadium in Santa Clara, California, to headline the long-lasting present on Sunday (February 8). The efficiency follows his history-making win on the 68th Annual Grammy Awards, the place his newest venture, Debí Tirar Más Fotos, grew to become the primary Spanish-language album to win Album of the Yr.
Dangerous Bunny – actual identify Benito Antonio Martínez Ocasi – was catapulted into the highlight after launching his music profession on the music app SoundCloud in 2016. Quick-forward a decade, the musician is now value a staggering $100m, having doubled his wealth since 2024, in accordance with The Instances of India. The monetary surge is all the way down to a lot of elements, together with record-breaking international excursions, album gross sales, and profitable partnerships with manufacturers reminiscent of Adidas and Gucci.
The musician has surpassed 102 billion streams on Spotify, incomes an estimated $400 million earlier than label splits, in accordance with RouteNote. His 2022 album Un Verano Sin Ti has offered greater than 16 million models worldwide, whereas his 2025 and 2026 releases proceed to high the Billboard 200.
One of the crucial profitable elements of Dangerous Bunny’s revenue are his stay performances. His excursions have turn out to be a worldwide phenomenon, persistently promoting out stadiums and areas internationally, grossing a whole lot of hundreds of thousands of {dollars}.
His Most Wished Tour alone earned over $210 million from greater than 750,000 tickets offered in 2024, whereas his 2025 residency in Puerto Rico generated hundreds of thousands in income each evening.
Based on Touring Knowledge, Dangerous Bunny’s lifetime touring income has surpassed a staggering $900 million from 5.7 million tickets offered since 2018.
Though Dangerous Bunny is headlining the Tremendous Bowl LX Halftime Present, thought to be one of many greatest phases in leisure, he’ll obtain no wage from the NFL as halftime present performers don’t get any compensation.
The NFL doesn’t pay halftime headliners because the musicians rely solely on the publicity from the looks.
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Final yr, Kendrick Lamar’s efficiency was watched by a mean of 133.5 million viewers, after which his tune Not Like Us noticed a staggering 430 % enhance in streams.
Trade specialists have estimated that Dangerous Bunny’s halftime efficiency will add one other $3 million to $5 million to his web value inside this week alone.
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