Jamie mentioned ‘changing into a dad has modified my view on me-time’
Jamie Laing within the new vary (Picture: Kennedy Information and Media)
Jamie Laing is the face of Evaluate the Market’s pyjama assortment – impressed by the web site’s dapper meerkat mascot. The previous Strictly star and new dad is the face of the ‘Dayjamas’ assortment, whose daring colors and styling is impressed by Aleksandr Orlov.
Designed to be worn all day, dayjamas are mentioned to be daring sufficient to exit in whereas being comfy sufficient to maintain on. Aleksandr’s paisley and Evaluate the Market’s meerkat brand is woven into the print.
Completed with a relaxed jacket, the items are designed to look intentional both at residence, answering the door or heading out. The set can be impressed by the nation’s love of comfort-dressing,
Rsearch reveals that 91% of Brits put on the identical loungewear for nearly any event, selecting consolation and flexibility over pointless outfit adjustments.
Jamie mentioned: “Changing into a dad has modified my view on ‘me-time’. Now, I wish to really feel relaxed and cozy throughout quiet moments somewhat than worrying about my outfit. The Dayjamas assortment is about being cozy whereas nonetheless wanting stylish for shock visitors.”
Jo Chapell, Head of PR at Evaluate the Market, mentioned: “Dayjamas is a light-hearted tackle how persons are selecting to spend their ‘me time’ and doing it in consolation and magnificence. Jamie felt like the proper companion to launch the gathering, reflecting a stage of his life the place steadiness issues. At Evaluate the Market, we assist individuals spend much less time on life admin to allow them to get extra ‘me-time’.”
Dayjamas by Evaluate the Market shall be launched in an ultra-limited run of simply 30 items, 15 two-piece units and 15 jackets, out there completely to win through the Evaluate the Market app.
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The prize draw shall be open from 4pm on February 16, 2026 and shut at 11:59pm on March 8, 2026. Entrants should be 18+ and UK residents solely. 30 winners shall be randomly chosen to obtain a Dayjamas shirt and trousers set, or a jacket. Full TandCs apply.
For extra info, go to https://www.comparethemarket.com/meerkatapp/
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