The Dutch pace skater precipitated fairly the storm together with her post-race celebrations.
Jutta Leerdam got here beneath fireplace after displaying her sports activities bra (Picture: Getty) This text incorporates affiliate hyperlinks, we are going to obtain a fee on any gross sales we generate from it. Be taught extra
Jutta Leerdam is about to flee punishment after revealing her bra shortly after successful gold on the Milano-Cortina Video games. The pace skater, who’s engaged to web persona Jake Paul, took gold within the 1000m pace skating occasion on the Winter Olympics.
After being topped Olympic champion, Leerdam was captured by cameras unzipping a part of her pace swimsuit, revealing a white Nike sports activities bra. Leerdam has a sponsorship with the sportswear large, and the snap of her sporting the bra was shared to Nike’s 298 million Instagram followers.
Promoting gurus have estimated that Leerdam may very well be in line for a seven-figure bonus for displaying the bra, with knowledgeable Frederique de Laat telling Dutch outlet AD: “With Nike, I believe you’re a determine of over one million.”
The Worldwide Olympic Committee has strict guidelines round athletes promoting merchandise throughout the Video games, and there had been ideas Leerdam may need fallen foul of the laws. Nevertheless, IOC TMS Managing Director Anne-Sophie Voumard put such fears to mattress, stating it was “regular observe”.
She stated: “I’m not an knowledgeable in pace skating. However I perceive this (unzipping the uniform after a race) is regular observe for pace skaters once they end their race as a result of the swimsuit could be very tight. It’s regular observe and never a case of ambush (advertising).”
Leerdam is a social media sensation in her personal proper, with Paul’s fiancee boasting 6.3million followers on Instagram. The Dutchwoman not too long ago confirmed off a Hermes Birkin bag she’d purchased after successful Olympic gold, whereas she’s additionally shared snaps of herself and Paul travelling on a personal jet.
“We modified the rules since Paris (2024 Olympic Video games), permitting athletes to point out their expertise first hand.”
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