Get That Electrical Feeling, designed to spice up uptake in inexperienced automobiles, ridiculed for monumental prices
Labour is spending £4.5m selling EVs to drivers (Picture: Getty)
Labour has been blasted for losing £4.5million of taxpayers’ money on an promoting marketing campaign to persuade Britons to purchase electrical automobiles.
The Division for Transport is forking out on the Get That Electrical Feeling marketing campaign to “increase uptake” of electrical autos forward of the 2030 ban on new petrol and diesel automobiles. However Shadow Transport Secretary Richard Holden savaged the transfer, saying: “If EVs really offered themselves, Labour wouldn’t want a £4.5million promoting marketing campaign to push them.”
The Tory MP demanded a breakdown of spending after quizzing ministers in Parliament, however was advised prices couldn’t be revealed as a result of “the marketing campaign is at the moment reside”. Mr Holden stated: “Labour are spending thousands and thousands of kilos of taxpayers’ cash attempting to persuade drivers to purchase electrical automobiles whereas forcing the market by means of mandates.”
He added: “The Conservatives are clear that the longer term needs to be drivetrain impartial. We are going to finish top-down mandates and let innovation, competitors and shopper alternative resolve what individuals drive.”
The marketing campaign finances for 2025-26 stands at £4.56million, excluding contractors, that means the true price to the taxpayer might be even greater.
Labour MP Keir Mather, responding to Mr Holden’s query, stated the marketing campaign was launched “beneath the Make Britain a Clear Power Superpower mission” to spotlight “the advantages of driving an electrical automobile, together with decrease charging and upkeep prices”.
He added: “Budgets for future phases haven’t but been confirmed.”
The division stated it has already offered massive quantities of assist by means of the Electrical Automobile Grant, which has helped over 70,000 drivers buy an EV.
However the refusal to supply a breakdown of prices has sparked fury, with critics demanding transparency over how the £4.5million is being spent. The row comes as drivers face mounting stress to change to electrical autos regardless of issues over charging infrastructure, greater upfront prices and restricted vary.
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