The documentary icon is gearing up for a brand new Netflix undertaking investigating the ‘manosphere’.
Louis Theroux remodeled for a brand new marketing campaign (Picture: Getty) This text incorporates affiliate hyperlinks, we are going to obtain a fee on any gross sales we generate from it. Study extra
BBC icon Louis Theroux appears to be like fully unrecognisable in a brand new JD advert – swapping his ordinary type for a tracksuit and trainers. Louis, 55, ditched his conventional button-up shirts and trousers for a saggy classic windbreaker and inexperienced pants, together with a pair of neon inexperienced Nike Air Max.
The star teamed up with I’m A Celeb star Indignant Ginge, together with Kasst 8 and Bov Boys’ Jakey & Heinz for a brand new advert marketing campaign run by JD and Nike, and followers have been shocked by his new look. Followers begged him to “drop one other rap track” after his viral monitor My Cash Don’t Jiggle Jiggle, It Folds – positive that the brand new snaps exhibiting the star in a dimly lit room rocking his new sportswear may imply a change of profession.
He donned an off-the-cuff white T-shirt beneath the Nike waterproof and knelt on the ground of a walk-in closet, earlier than switching issues up in an identical inexperienced co-ord set slung low on his hips.
Louis Theroux remodeled in a Nike tracksuit (Picture: JD X Nike)
One chimed in on Instagram: “My apologies Louis, I wasn’t conscious of your recreation!”
As one other echoed: “Thought this was a fever dream, Louis dripped up!”
And a 3rd fan gushed: “@jdsports inform me who did this and provides them a increase.”
Nevertheless, it appears Louis is far more targeted on his new Netflix undertaking than a profession in rap, as he prepares to launch his new documentary Contained in the Manosphere on March 11.
Followers begged him to ‘launch a rap profession’ (Picture: JD X Nike)
The documentary sees Louis delve head-first right into a “rising ultra-masculine community”, together with taking a look at ‘alpha male’ influencers who’re radicalising younger followers.
Louis mentioned the topic looks like “the ultimate boss”, coping with “racism, antisemitism, misogyny, homophobia, porn [and] human trafficking.”
He informed GQ: “[The manosphere] runs on an engine of misogyny, essentially, and it’s grow to be fairly regular in these circles to say that girls shouldn’t vote. That feels surprising to me.
“Additionally if you hear them say that homosexual folks shouldn’t be allowed to combine with straight folks.
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“Quite a lot of the antisemitic stuff feels surprising as a result of the taboo round that’s so sturdy. And on the similar time, you see these items on X, proper? So in an odd method, you’re encountering X in the true world.”
The Nike Air Max 95 gear launches on March fifth, 2026, with JD unique monitor tops and pants.
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