Town has been voted the most effective amongst millennial travellers for 4 years in a row, and it is a full of life hub that mixes the standard and trendy

Town has turn out to be a must-visit amongst youthful travellers (Picture: Getty)
Virgin Atlantic will launch a brand new direct route in spring to a metropolis that’s a bucket listing vacation spot for a lot of millennials.
The provider confirmed that their new London Heathrow to Seoul route will start every day flights from March 29.
The announcement comes as Seoul was voted the Favourite Worldwide Metropolis on the 2025 Trazees Awards, which focuses on locations and types beloved by millennials and Gen Z travellers. The South Korean metropolis clinched the title for the fourth consecutive yr, cementing its standing as a favorite among the many underneath 40s.

Okay-Star Street in Gangnam is a must-visit for Okay-Pop followers (Picture: Getty)
One issue that may very well be driving youthful vacationers to Seoul is the rise in recognition of Okay-Pop. From Korean bands corresponding to BTS topping the charts, to Okay-Pop Demon Hunters turning into Netflix’s most-watched film ever, 2025 was an enormous yr for the style.
Okay-Pop followers visiting Seoul can go to Okay-Star Street in Gangnam, the neighbourhood made well-known in PSY’s 2012 hit Gangnam Type. This vibrant procuring avenue is lined with big bear statues, every one representing a unique Okay-Pop band who’ve made it massive. The Starfield COEX Mall can be a must-visit, with outlets together with the huge KTown4U which is filled with Okay-Pop merch and even has a large Gangnam Type statue of the dance’s iconic crossed over palms, the right spot for a photograph opp.
Futuristic Seoul is legendary for its big procuring malls corresponding to Instances Sq., which incorporates the big Shinsegae Division Retailer, and several other flooring of outlets, eating places, cafes, and even a resort. It’s also possible to head to the rooftop for views throughout the town.
One other unimaginable spot for views is the Lotte World Tower. At 123-storeys and 555 metres, it’s the tallest constructing in South Korea and sixth tallest on the earth. Go to the Seoul Sky observatory, which has panoramic views, and if you happen to’re courageous sufficient, stroll on the glass flooring the place simply a few panes stand between you and a sheer drop beneath.
Whereas Seoul is named being a futuristic metropolis, it nonetheless has plenty of superbly preserved historic websites too. Gyeongbokgung, a former royal palace, dates again to 1395 and has a vibrant inside filled with conventional art work. You’ll spot folks strolling round in nationwide costumes, and if you happen to go to on the proper time, you’ll be able to witness the twice-daily altering of the guard ceremony. Gyeongbokgung can be dwelling to the Nationwide People Museum of Korea and the Nationwide Palace Museum of Korea, each nice locations to be taught in regards to the nation’s historical past and see historical artefacts.

Geyongbokgung Palace dates again to the 14th-century (Picture: Getty)
At Bukchon Hanok Village, you’ll be able to be taught in regards to the lives of bizarre folks all through Korean historical past. Down winding streets you’ll discover over 900 conventional properties, some centuries previous, in addition to artisan outlets promoting souvenirs made utilizing old style strategies handed down by means of the generations.
It wouldn’t be a visit to Seoul with out visiting one in all its markets. Myeongdong Evening Market, which opens till 1am, is a good place to pattern native meals and choose up vibrant souvenirs. Attempt tteok-bokki, a rice cake in a candy and spicy fish sauce, Korean scorching canine, which come coated in cheese and panko breadcrumbs, and meat on skewers cooked on an open flame.

Bukchon Hanok Village is filled with conventional properties (Picture: Getty)
Seoul’s neighbourhoods all have their very own distinctive character, so it’s straightforward to discover a spot that fits your journey model. Those that are going for large price range, luxurious travels ought to have a look at Gangnam, whereas travellers wanting to buy till they drop will recognize the central location of Myeongdong, which has loads of malls close by. Itaewon is full of life and has a world vibe, and it’s well-known for its bustling nightlife, whereas Insa-dong is extra conventional and has markets and avenue performances at weekends.
Virgin Atlantic’s new path to South Korea might be flown on the airline’s Boeing 787-9 Dreamliner, providing economic system, premium economic system, and higher class seating choices. It’s the newest path to be introduced by the airline, who’re looking for to diversify its locations exterior of its typical transatlantic flights, alongside new routes to Ghana and the Caribbean.
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