REFY magnificence CEO Jenna Meek is becoming a member of Dragons’ Den as a visitor dragon on the BBC present
The enterprise ladies is the co-founder and CEO of magnificence model REFY (Picture: Instagram)
Dragons’ Den is making its comeback to TV screens for a recent collection, as aspiring enterprise house owners search backing on the BBC programme.
Viewers will instantly spot a notable alteration this yr following Sara Davies’s exit. The entrepreneur revealed she was taking a break “for now” final yr.
The road-up is ready to look considerably totally different, with Peter Jones, Deborah Meaden, Touker Suleyman, and Steven Bartlett all returning alongside a number of visitor dragons all through the collection.
Amongst the well-known personalities scheduled to characteristic on the programme is Jenna Meek from Bishop Auckland within the North East. The entrepreneur is the co-founder and chief government of cosmetics model REFY.
Since its institution in 2020, it has emerged as one in all Britain’s fastest-expanding magnificence manufacturers, with annual income surpassing £40m, in line with Chronicle Reside.
Jenna Meek from Bishop Auckland within the North East is ready to seem on Dragon Den (Picture: BBC)
Discussing getting into the den, Jenna stated: “Once I was little, I all the time used to observe Dragons’ Den with my dad and all the time aspired to be on the present as an entrepreneur, so to be right here as a Dragon is surreal.
“Relating to the forms of companies I’m desirous about, I’m much less targeted on particular sectors and extra drawn to founders who’re genuinely reshaping their industries. I like seeing entrepreneurs innovating, difficult norms, and reshaping inside their house – that basically excites and evokes me!”
She continued: “I believe I’m fairly a humorous Dragon! I undoubtedly discovered myself sticking up for the entrepreneurs and even telling the opposite Dragons off a number of instances. I actually resonated with the individuals standing in entrance of us as a result of I used to be of their place nearly eight years in the past.
“I used to be empathetic in the direction of the entrepreneurs and far more aggressive with my fellow Dragons. I used to be nonetheless very a lot a Dragon, simply possibly a harder one on the panel than on the entrepreneurs! It stunned me how protecting I felt over them, however it felt very true to who I’m.”
Jenna shared the information together with her social media followers (Picture: Instagram)
Talking about what stunned you concerning the expertise of being within the Den, she defined: “What was stunning for me was how actual and intense the setting was.
“I believe I underestimated how daunting it was for the entrepreneurs to come back into the Den, pitch their enterprise that they’ve labored tirelessly to construct all while being on nationwide tv. I felt numerous empathy for that and made me need to champion them much more.”
She added, “The method itself additionally stunned me. It’s precisely the way you see it on TV, only a shorter model. You get no prior information of the companies; you get a fast have a look at the product on the desk, and as quickly because the cameras begin rolling, the entrepreneur walks in, the choices we needed to make have been genuinely big. I believe that’s what struck me probably the most: simply how genuine, unfiltered and actual the entire expertise actually is.”
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Dragons’ Den returns tonight (January 29) at 8pm on BBC One and iPlayer.
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