In 2016, on-line grocery penetration sat at roughly 6% of the full market; by early 2026, that determine has greater than doubled to roughly 13%.
An Ocado dwelling supply car (Picture: Getty)
Ocado is increasing its same-day supply service, with the web grocery store intent on making the choice out there to extra UK customers. The retailer stated it’s “working laborious to increase the variety of same-day slots out there throughout as many UK areas as potential”, though availability remains to be restricted to sure postcodes.
Clients can at present e-book slots up till 2pm, relying on location. The identical-day service is separate from Ocado’s fast Zoom providing, which delivers a smaller vary in below an hour from devoted London websites. As a substitute, same-day supply applies to Ocado’s full store, with a £40 minimal spend in place.
An Amazon Prime Supply Van in North London (Picture: Getty)
One-hour supply slots value between £6.50 and £7.50, with cheaper four-hour choices additionally out there, reported The Grocer.
Similar-day supply is at present free for Sensible Move prospects, who pay a month-to-month subscription for perks together with free deliveries.
Ocado first launched same-day supply in 2024 via its “Categorical It” service in a restricted variety of postcodes, with earlier cut-off instances.
Since then, it has prolonged reserving later into the day because it scales up the service.
The transfer comes amid rising competitors, with rivals together with Tesco, Sainsbury’s, Iceland and Asda all ramping up same-day supply, whereas Amazon and JD.com proceed to push sooner fulfilment choices within the UK.
The growth displays a decade of dramatic shifts in British purchasing habits.
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In 2016, on-line grocery penetration sat at roughly 6% of the full market; by early 2026, that determine has greater than doubled to roughly 13%.
Trade knowledge exhibits that over 18 million on-line grocery orders at the moment are positioned month-to-month within the UK, as digital platforms transfer from being a distinct segment luxurious to a major family utility.
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