Melania Trump’s self-titled documentary has sparked backlash forward of its launch, amid claims of empty cinemas and criticism/
Melania Trump promoted her new documentary on the inventory change (Picture: Getty Photographs)
Melania Trump’s new documentary is going through mounting embarrassment forward of its launch, amid stories of empty cinema screenings, essential backlash and claims that even members of the manufacturing workforce are hoping the movie fails. The Amazon-backed documentary, Melania, is about to premiere on the Kennedy Centre earlier than opening in cinemas worldwide, however early indicators recommend it’s struggling to draw audiences.
Reserving web sites have allegedly proven zero tickets offered for opening-night screenings in a number of main US cities, with social media customers sharing screenshots of empty auditoriums. One put up claimed: “Zero offered in Atlanta. Opening evening. Busy theatre.” British cinemas have additionally reported weak curiosity, with Vue chief government Tim Richards telling The Telegraph that early indicators instructed the movie was unlikely to draw massive crowds when it opens within the UK. The documentary has additionally been pulled from cinemas in South Africa, with distributor Filmfinity withdrawing it from main chains amid issues over its reception.
MELANIA, a movie
1.30.2026@NYSE NYC pic.twitter.com/KdMEnK44mH— MELANIA TRUMP (@MELANIATRUMP) January 29, 2026
The movie has not solely struggled with audiences, however has additionally reportedly drawn criticism from those that labored on it.
One viewer described it as “propaganda fluff in regards to the dictator’s spouse.”
In line with Rolling Stone, two-thirds of the documentary’s New York-based crew requested that their names not be included within the movie’s credit.
One supply informed the journal they wished that they had eliminated their identify earlier, saying: “I am way more alarmed now.”
One other crew member admitted they have been hoping the documentary would fail commercially.
They stated: “Sadly, if it does flop, I might actually really feel nice about it.”
Others expressed discomfort with the content material of the movie itself. One supply stated: “I really feel slightly bit uncomfortable with the propaganda ingredient of this.”
Melania Trump stated the movie affords a ‘window into an essential interval for America’ (Picture: Getty Photographs)
Regardless of the backlash, Melania Trump has defended the undertaking.
Talking on the New York Inventory Change this week to advertise the documentary, the First Woman stated: “My new movie, ‘Melania,’ gives a window into an essential interval for America, the forty seventh presidential inauguration.”
She added: “For the primary time in historical past, folks will witness the 20 days main as much as the inauguration via the eyes of an incoming first girl.”
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Amazon reportedly paid $40million (£29million) to accumulate the documentary, earlier than investing an extra $35million (£25.5million) in a worldwide advertising marketing campaign, although The Guardian reported that abroad curiosity stays “gentle”.
With advance ticket gross sales reportedly low and criticism mounting each publicly and behind the scenes, business observers say the movie faces a difficult opening weekend.
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