Analysis commissioned to have fun this 12 months’s Olympic Winter Video games Milano Cortina 2026 additionally revealed that movie and TV have impressed the nation’s sporting ambitions
Aldi’s beloved Cuthbert the Caterpillar has been given a facelift (Picture: Kennedy Information and Media)
Aldi has given its iconic Cuthbert cake an Olympic-themed makeover – reworking it right into a life-sized BOBSLEIGH. The caterpillar cake bobsled hit the slopes at Staff GB’s official coaching floor in Bathtub, as a survey by the retailer revealed 55% wish to see extra enjoyable designs on bobsleighs.
The sporty sled options Cuthbert’s signature smile, dickie bow and vibrant buttons topped with a brand new safety-conscious addition – a blue helmet.
The analysis, commissioned to have fun this 12 months’s Olympic Winter Video games Milano Cortina 2026, additionally revealed that movie and TV have impressed the nation’s sporting ambitions. An energised 37% of Brits have been inspired to choose up a racket, don boxing gloves or hop right into a bobsleigh after watching a sporty film or present.
The identical quantity (37%) stated that seeing a selected sport depicted in a movie or televised video games generated a new-found curiosity within the self-discipline, based on the research. A tickled 36% of these quizzed admit they discover it amusing when their buddies immediately turn out to be ‘armchair consultants’ on a sport, having solely watched it through the video games or in a movie.
The retail large’s survey additionally revealed that movies resembling Cool Runnings (1993) and Eddie the Eagle (2016) might assist encourage the subsequent era of Olympians.
Julie Ashfield, Chief Business Officer at Aldi UK, stated: “As an official associate of Staff GB and Paralympics GB, we’re proud to assist the workforce this 12 months and we want them the very best of luck within the Olympic and Paralympic Winter Video games Milano Cortina.
“Like all this 12 months’s hopefuls Cuthbert had a sporting dream, and we have made it a actuality by letting him free on Staff GB’s coaching monitor.
“Who is aware of? With dedication and grit, we may see Cuthbert take to the Olympic stage.”
TOP 10 FILMS THAT INSPIRED INTEREST IN THE SPORTS THEY DEPICT
1. The Karate Child (2010)
2. Cool Runnings (1993)
3. Rocky (1976)
4. Eddie the Eagle (2016)
5. Chariots of Hearth (1981)
6. Blades of Glory (2007)
7. Challengers (2024)
8. Chalet Lady (2011)
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9. I, Tonya (2017)
10. Marty Supreme (2025)
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