From a humble begin dressing Cornish fishermen, this common clothes model is about to take over the UK excessive road, coming to a market city close to you in 2026.
Seasalt, the Cornish clothes model, are opening 10 new shops throughout the UK. (Picture: Western Mail) This text accommodates affiliate hyperlinks, we are going to obtain a fee on any gross sales we generate from it. Be taught extra
Their garments are cherished by canine walkers on blustery seashores, faculty run mums, and anyone who likes basic clothes with a whimsical twist constructed to final. Seasalt Cornwall is aggressively increasing its UK footprint, and is opening ten new shops throughout the nation in 2026, simply when different trend retailers are shutting up outlets left, proper and centre.
It’s signature anoraks, jersey and denim clothes (with pockets) and woolly jumpers, have proved to be enduringly common since they launched in Penzance in 1981, promoting clothes to native fishermen. Now regardless of this stiff competitors from corporations like FatFace and The White Firm, to not point out rising enterprise charges, and dwindling excessive road footfall, Seasalt is defying the chances to open a staggering 10 new shops this yr and they’re coming to a market city close to you!
The model already has 79 outlets throughout the UK and Eire with an extra 4 shops within the US and New Zealand and intends to open its new shops in Britain’s market cities, because it claemains sturdy.
They’re within the remaining levels of signing for 3 new outlets early this yr based on The Instances and Seasalt can also be taking a look at additional openings later in 2026.
Paul Hayes, Seasalt chief govt instructed the paper: “It has undoubtedly been a difficult yr for the retail business, with new challenges constantly going through our sector, and that is unlikely to vary considerably as we transfer into a brand new yr.
“Nonetheless, we now have constructed a really resilient enterprise mannequin, notably over the past 5 to 6 years, and we’re assured we are able to navigate these instances and proceed our development trajectory.”
It additionally makes use of paper packaging and even has a take again scheme, the place you will get £25 to spend for returning used gadgets. If they are often resold, they’re marketed on the Reskinned web site or eBay.
Seasalt, Cornwall are common with girls over 35. (Picture: Western Mail)
The family-owned model which started in Penzance promoting conventional workwear to native farmers and fishermen. Three brothers, Neil, Leigh and David Chadwick created Seasalt after their father, Don, opened the primary store, then generally known as Normal Clothes Shops, on Adelaide Avenue.
Seasalt additionally has a whole bunch of stocklists on the likes of M&S, Subsequent, and Bloomingdales, and even plans to launch with the Australian division retailer David Jones this yr, too.
Nonetheless the model is not everybody’s cup of tea. One shopper commenting on Redditor “I really feel like Sea Salt is simply Fats Face however completely for the center aged and may’t be bothered to make garments with an precise form.
One other referred to as it ‘center class boring garments’, whereas one mentioned: ‘When you want 100 quid hoody to stroll the labradoodles close to the seashore then they bought you.’
The model presently has 79 outlets all through the UK and Eire and is believed to be focusing on market cities for its new openings and a few London places – Kensington and Richmond.
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Moreover, Seasalt mentioned that it noticed an “ongoing alternative” within the EU, with a give attention to growing jap European and Scandinavian markets.
They’re additionally intention ingfor as much as 20 US places within the subsequent three years and are increasing in Eire (Wexford, Cork) and planning a 2026 launch in Australian division retailer David Jones.
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