Staff GB celebrity and double gold medalist Matt Weston might convert Winter Olympics skeleton glory into an enormous monetary windfall upon his return from Italy
Matt Weston has tasted gold medal success twice in Italy (Picture: Getty) This text comprises affiliate hyperlinks, we are going to obtain a fee on any gross sales we generate from it. Be taught extra
Double Olympic champion Matt Weston, Staff GB’s joint-most profitable Winter Olympian in historical past, might rake in as a lot as £1million after his excellent success in Italy. The skeleton celebrity stands the prospect to line his pockets after turning into the nation’s first Winter Olympic athlete to win two gold medals on the similar Video games.
Weston, 28, received particular person gold on Friday earlier than successful the blended staff occasion alongside team-mate Tabby Stoecker on Sunday night. His two gold medals see him tied with two-time skeleton gold medallist Lizzy Yarnold as Britain’s most profitable Winter Olympian.
The following 12-18 months now stand to be worthwhile away from the ice, because of his arduous work and success on it. Sport Finance Knowledgeable Professor Rob Wilson believes the champion has earned a powerful platform to launch his private model and switch it right into a profitable subsequent step in his profession.
“If we have a look at Matt Weston commercially, that is what I’d name a conversion second for him,” Wilson defined by way of OLBG.
“Efficiency alone does not assure industrial worth, however the double gold medal gives him with a very robust platform on which to construct a industrial model from.
“In uncooked endorsement phrases, the Winter Olympics in Britain sits in a really area of interest market, though one that’s rising. So we’re not Premier League territory however a breakout champion like Matt can realistically generate one thing within the area of £600,000 within the first 12 to 18 months publish video games.
“That cash will come by sponsorship, look charges and a few digital content material if he can leverage his personal private model.
“It might even be truthful to say that if Matt can turn out to be the face of British Skeleton, then you may most likely push that quantity past £750,000, even perhaps as much as £1m.”
“This would not be transformational however it will likely be strategically important as Staff GB and their winter sport program evolves over the following cycle.”
Watch Winter Olympics 2026 stay on discovery+ £3.99 View Deal
The Milano Cortina 2026 Winter Olympic Video games is working from February 6-22 and followers can get pleasure from greater than 850 hours of motion stay on discovery+ by way of Prime Video.
All through the video games, the £3.99 discovery+ Leisure subscription will present entry to TNT Sports activities 2, the house of 24/7 Olympic protection.
Leave a Reply