Snoop Dogg is attending his first match since changing into a part of the Swansea Metropolis possession group.
Snoop Dogg arriving for Swansea’s match with Preston. (Picture: Getty) This text incorporates affiliate hyperlinks, we are going to obtain a fee on any gross sales we generate from it. Be taught extra
Music icon Snoop Dogg formally joined Swansea Metropolis as a minority investor in July 2025, offering an enormous increase to the Welsh outfit’s international fame via his superstar standing and substantial social media following.
The rapper has an estimated wealth of roughly £126 million, constructed on his legendary music profession, enterprise ventures within the hashish business, and high-profile model endorsements with corporations like 19 Crimes and Skechers.
Snoop was impressed to speculate as a result of he views Swansea as a sporting underdog that “bites again,” noting that town’s working-class id and the membership’s historical past struck a private chord along with his personal life story.
Past being a silent accomplice, the star has expressed a want to be hands-on with the membership, aiming to assist lead them again to the Premier League whereas additionally participating instantly with the passionate native fanbase.
His private life noticed a marital break up in 2004 when he filed for divorce from his spouse, Shante Broadus, citing irreconcilable variations, although he famously “threw the papers away” and reconciled along with her shortly after.
The possession group is a part of a rising pattern of American traders in British soccer, with Snoop becoming a member of a consortium that features majority house owners Brett Cravatt and Jason Cohen, alongside different celebrities like Luka Modric and Martha Stewart.
To have fun the deal, a stadium mural of the “Doggfather” was unveiled on the Swansea.com Stadium, marking a brand new period of business technique centered on growing the membership’s shirt gross sales and worldwide sponsorship income.
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