A Which? survey of greater than 5,500 travellers has ranked airways for buyer satisfaction, with Ryanair scoring 55% and Wizz Air 59% within the short-haul rankings

These strikes may have an effect on Brits travelling this summer time (Picture: Mondadori Portfolio by way of Getty Pictures)
The airline with the poorest buyer satisfaction in Britain has been unveiled, and it isn’t Jet2, Wizz Air or easyJet.
In lots of circumstances, our selection of service relies on discovering the most cost effective out there fare when making a reservation, with fierce rivalry amongst main low-cost operators comparable to Jet2, Wizz Air, Ryanair, and easyJet for European routes. Nonetheless, the airline chosen for our journey can dramatically have an effect on our total journey, from reservation and check-in procedures by to onboard service requirements.
An annual buyer satisfaction research of over 5,500 passengers by Which? has now decided that Ryanair was the poorest-performing short-haul service.
A Ryanair spokesperson stated: “Neither we nor our 208m passengers pay any consideration to those made-up manufactured surveys or their pretend outcomes. Each passenger reserving a flight has a selection and final yr 208m shoppers selected Ryanair, while no one reads or pays any consideration to Which? pretend surveys.”

A passenger survey on airline experiences has some revealing outcomes (Picture: Getty Pictures)
Within the Which? rankings, Ryanair achieved only one star for seat consolation, while receiving two out of 5 stars for its reservation system, boarding procedures, customer support and cabin situations. When it comes to worth for cash on short-haul flights, the airline acquired a three-star score, matching easyJet and Wizz Air, however lagging behind carriers comparable to Jet2, Lufthansa, TUI and Aer Lingus.
Total, Ryanair scored a buyer satisfaction charge of 55 per cent within the short-haul survey, inserting it on the backside of a listing of 24 airways. Simply forward of Ryanair within the buyer survey, with a complete rating of 59 per cent, was Wizz Air.
The funds airline, which had 259 passengers take part within the Which? survey, was given two stars for its reserving course of, boarding, customer support, and cabin atmosphere. Nonetheless, it did obtain three stars for its worth for cash.
A spokesperson for Wizz Air additionally commented: “As soon as once more, Which’s survey depends on a tiny pattern dimension. It surveyed 259 folks, which is simply 0.002% of the 12 million passengers carried on our UK flights in 2025. No credible organisation can declare that such a pattern is consultant.
“Our strong passenger numbers – which enhance yearly – clearly reveal that travellers admire WIZZ’s low fares and industry-leading operational efficiency. We’re persevering with to ship on the commitments outlined in our £12 billion Buyer First Compass initiative. From October 2024 to December 2025, buyer satisfaction elevated by eight share factors. On the similar time, our flight completion charge within the UK was 99.7% – persistently among the many finest within the {industry} – while our on-time efficiency improved by 14% year-on-year.
“This yr, we sit up for welcoming much more passengers on board Europe’s youngest and most fashionable fleet, benefiting from our low costs on our largest ever summer time leisure community to many new locations in Spain, Greece, and France.”
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By sharp distinction, Jet2 led the rankings with 76 per cent, securing a four-star score for its reserving process, customer support and worth for cash. One passenger stated: “In contrast with different funds airways, they offer you a beneficiant baggage allowance, which makes such a distinction.”
Full rankings of the airways surveyed
- Jet2
- Lufthansa
- Norwegian
- British Airways
- KLM
- TUI Airways
- Aer Lingus
- Air France
- easyJet
- Turkish Airways
- Loganair
- Vueling Airways
- Wizz Air
- Ryanair
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