Three platforms received Which?’s coveted Advisable Supplier standing for 2026 by having glorious customer support, aggressive charges, and a robust vary of investments.
Which? has ranked the most cost effective of the key funding platforms. (Picture: Getty)
Which? has named the three main funding suppliers as one of the best in the marketplace, based mostly on person expertise and its personal evaluation of their choices. The main impartial shopper physique carried out a survey of over 3,000 UK buyers between December final 12 months and January 2026, asking them about their experiences with the 23 greatest platforms.
Which? additionally did a separate evaluation of platform charges and the vary of investments on supply, which it mixed with the person responses to create a rating of one of the best suppliers. They discovered that there is a big selection by way of the vary of investments you possibly can entry, the payment buildings and the customer support throughout the varied merchandise on the market. Three platforms received Which?’s coveted Advisable Supplier standing for 2026 by having glorious customer support, aggressive charges, and a robust vary of investments.
Nonetheless, it solely included platforms that additionally keep away from providing investments seen as particularly dangerous to buyers, akin to contracts for distinction (CFDs), that are extremely susceptible to small worth actions.
The outlet stated it did not put Buying and selling 212, a vastly widespread fee-free platform which achieved a table-topping rating of 83%, in competition as a WRP for that reason.
Nonetheless, it did be aware that not like different suppliers, the platform does preserve CFDs separate out of your most important account. Buying and selling 212 has been approached for remark.
Second place within the desk, and the highest rating WRP, was AJ Bell with an general rating of 77%. The platform has been a WRP for years, and for 2026, buyer satisfaction was discovered to be a specific standout, with the very best rating of any platform on take a look at (81%).
Buyers Which? surveyed praised AJ Bell for being simple to make use of, in addition to for the quantity of data it provides customers about how property carry out over time. The vary of funding choices obtainable additionally impressed.
It famous that whereas it isn’t among the many most costly choices on the market, it does have a £1.50 cost to commerce funds, which performed into its 62% rating for charges. AJ Bell retained its long-running WRP standing for this 12 months.
InvestEngine was named as a WRP for the third time, with an general rating of 76%. The platform achieved an ideal rating for charges, because of having zero platform and buying and selling fees, and was additionally given a robust 76% buyer rating.
It solely trades in ETFs, which can be limiting for some buyers, however there’s a variety to select from.
Scottish Widows (previously generally known as iWeb) additionally received WRP standing, with an general rating of 74%. It has no account charges, and, like InvestEngine, was named as a Nice Worth platform.
This accolade is given to platforms in Which?’s high three buyer rating bands and among the many 25% least costly within the asset classes they provide (funds, shares, or ETFs).
Scottish Widows was praised for its easy-to-use web site and presents a formidable vary of virtually 9,000 property to spend money on throughout varied varieties of funding autos.
There’s a £5 payment for purchasing or promoting an asset, although you possibly can sidestep that by organising an everyday month-to-month funding plan, Which? stated.
Sam Richardson, Deputy Editor of Which? Cash, stated: “As the federal government continues its push to get extra Britons investing, we’d urge folks to consider not simply what they’re investing in, however the platform they’re investing with.
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“From customer support to funding option to charges, buyers can have wildly completely different experiences relying on the platform they use. With our Which? Advisable Suppliers and Nice Worth picks, buyers can relaxation simple figuring out that they’re getting a superb product, on the proper worth.”
You’ll find Which?’s full breakdown of one of the best funding platforms in the marketplace right here.
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