The ballot of two,000 adults discovered gorgeous pure surroundings and luxurious lodging are the highest standards for making someplace a vacation of a lifetime.
The typical Brit has loved three ‘holidays of a lifetime’ – with the Maldives, Tokyo and Nice Barrier Reef the highest locations. Beforehand thought of one thing taken as soon as in everybody’s life, Brits are discovering new methods to make journey a precedence with 46% believing dream journeys are extra achievable than 10 years in the past.
The ballot of two,000 adults discovered gorgeous pure surroundings and luxurious lodging are the highest standards for making someplace a vacation of a lifetime. And 71% have used loyalty factors to assist them guide a visit that will beforehand have been out of attain.
The analysis comes as Virgin Purple releases its fourth annual report, The Factors Index , ‘Dwelling the Dream Vacation’, revealing the shift in how the nation values loyalty factors in a bid to unlock ‘once-in-a-lifetime’ holidays.
Australia’s Nice Barrier Reef is down as a prime vacation spot (Picture: Getty)
Knowledge from the agency confirmed that in 2025, adults have been utilizing reward factors to realize these journeys, with 31.2 billion factors redeemed throughout its journey experiences, marking a 13% year-on-year enhance.
Within the UK, point-spending peaks are in Could and July and highest in September, doubtlessly coinciding with back-to-school fatigue.
The survey additionally discovered 21% who may guide an enormous journey, would accomplish that to have fun a milestone birthday. A 3rd are at the moment within the midst of planning an enormous vacation, with 39% prioritising seaside and rest holidays overseas – and solely 19% choosing shorter getaways.
Different key parts of a as soon as in a lifetime journey embody distinctive food and drinks and experiences distinctive to the area’s tradition.
Of those that took half within the research by OnePoll.com, almost three quarters (74%) have paid for both half, or the total worth of a flight with loyalty factors, whereas 29% have used factors to improve flights.
Andrea Burchett, chief loyalty officer at Virgin Purple, stated: “Loyalty is essentially reshaping how customers take into consideration journey.
“Journeys as soon as seen as ‘as soon as in a lifetime’ have gotten achievable, as customers more and more deal with factors as a strategic forex.
“Even amid financial uncertainty, factors are serving to customers prioritise significant journey, loyalty helps make it attainable.”
Visiting the Maldives is a bucket listing journey for a lot of holidaymakers (Picture: Getty)
The Amazon Rainforest ranks sixth on the listing for Brits (Picture: Getty) The day’s largest headlines in UK and World information and extra Subscribe Invalid electronic mail
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Prime 10 ‘vacation of a lifetime’ locations:
1. The Nice Barrier Reef, Australia
2. Maldives
3. Tokyo, Japan
4. Hawaii, USA
5. Sydney, Australia
6. The Amazon Rainforest, Brazil
7. The Galapagos Islands, Ecuador
8. Machu Picchu, Peru
9. New York Metropolis, USA
10. Seychelles
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