The second day of the Cheltenham Pageant was rebranded from Women’ Day to Type Wednesday, however this 12 months’s renewal contains a change.
The Cheltenham Pageant’s second day has a brand new title (Picture: Getty)
Women’ Day is again on the Cheltenham Pageant with the second day of the assembly reverting to its conventional title for the primary time in seven years. The climax of the Nationwide Hunt calendar is right here as punters flock of their droves to Prestbury Park.
This 12 months’s renewal guarantees to be nearly as good as ever, with drinks costs slashed and a number of high quality horse races to get one’s tooth caught into. However one of many greatest modifications to the Pageant in 2026 is an entire rebrand for the second day. Day two of the March assembly has been often known as Women’ Day for many years however when the Pageant was expanded to 4 days in 2005, every day was given a definite id.
Nonetheless, in 2020 the generic Pageant Wednesday moniker was launched and in a extra dramatic shift, Type Wednesday was introduced in two years in the past for 2024 and 2025. This rebrand has now been scrapped for 2026, with Women’ Day again on the menu.
In an try and steer away from gender-specific advertising and marketing, organisers selected to drop the official title seven years in the past, although the standard Greatest Dressed competitors and different occasions remained.
“Horse racing is a tremendous sport and a day on the races offers a lot alternative for folks to socialize with mates and meet new folks. I am excited to get entangled and see what might be achieved to interact extra ladies and present them what makes a day on the races such a particular and unforgettable expertise.”
READ MORE: Get FREE William Hill store guess inside your Categorical EACH DAY of the Cheltenham Pageant
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