The value of a pint of Guinness is one in every of a number of modifications being carried out for the 2026 Cheltenham Pageant.
Racegoers will down 1000’s of pints of Guinness over the subsequent 4 days (Picture: Getty) This text incorporates affiliate hyperlinks, we are going to obtain a fee on any gross sales we generate from it. Study extra
The price of Guinness on the Cheltenham Pageant has been decreased following complaints from racegoers. A pint of the darkish stuff is the popular drink for most of the tens of 1000’s who flock to the Cotswolds for the four-day spectacular.
Final 12 months, although, the celebrations turned bitter for punters after they found how a lot a pint of the Irish stout would price them an eye-watering £7.80, whereas the alcohol-free different was merely 40p cheaper. Lagers and ales have been scarcely extra reasonably priced, with a ‘premium lager’ priced at £7.40 and a Doom Bar matching a normal Guinness. Encouragingly, organisers appear to have heeded the grievances, with the value of a normal Guinness falling to a extra palatable £7.50 for the 2026 Pageant.
In the meantime, a non-alcoholic Guinness will likely be priced barely decrease at £7.30. Premium lager and Doom Bar prices stay unaltered from 2025. In a welcome improvement for drinkers, racegoers will likely be permitted to booze in entrance of the grandstand alongside the rails for the primary time, that means spectators will not should rush their drinks earlier than viewing the racing.
Legendary jockey turned pundit Ruby Walsh has given his seal of approval to the modifications, saying: “I am very impressed with the modifications. I believe much less is all the time extra, so bringing down the capability to me is a no brainer.
“There must be a buyer expertise. Folks should stroll out pondering, ‘I need to go there once more’. Women’ Day? I am all in a dither. I do not know what hat I’ll put on! I’m a person with a lady’s identify so I would higher make an effort.”
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