Gary Neville’s The Overlap has bought Mark Goldbridge’s YouTube channels, The United Stand and That is Soccer, in a deal price a seven-figure sum.
Mark Goldbridge has bought his channels to Gary Neville (Picture: YouTube/The United Stand)
Gary Neville has teamed up with Manchester United determine Mark Goldbridge following The Overlap’s announcement that they’ve acquired his YouTube channels. Goldbridge’s platforms, The United Stand and That is Soccer, have been snapped up by Neville’s agency in a transaction reportedly valued in seven figures.
The Overlap was established by Neville in 2021 and is most recognised for its weekly podcast Persist with Soccer, which stars the previous United defender, Roy Keane, Ian Wright, Jamie Carragher, Jill Scott and visitors. The enterprise offloaded a majority shareholding to media powerhouse World earlier this yr and has now expanded into YouTube. Goldbridge’s channels boast a mixed 3.7m subscribers and the person behind them, whose precise identify is Brent Di Cesare, has emerged as a outstanding determine on social media.
The collaboration between Goldbridge and Neville is a captivating growth, contemplating their earlier exchanges. Goldbridge is famend for his passionate and entertaining outbursts about all issues United and has previously attacked Neville, whereas the ex-defender has denounced “these bloody YouTubers”.
That’s now all water underneath the bridge, given there may be cash to be made within the booming YouTube media panorama. “Mark has criticised me greater than most, however we do not have to agree,” Neville instructed Broadcast Sport. “He is aware of what he does and he is received to hold on criticising me. That is how the world works.”
The Guardian stories the deal is valued at ‘a seven-figure sum’. It’ll end in The United Stand and That is Soccer being rebranded with contemporary content material. The United Stand will function Stick To United, a format showcasing former gamers and journalists, alongside The Each day United, a devoted information programme.
Neville has indicated there may be extra to return, with The Overlap trying to purchase additional YouTube channels. “[We] want to enter discussions with different channels, however we’re not in a rush,” he stated. “We’ll watch for the correct alternatives within the subsequent six, 12, 18 months. I do not consider it as a media empire.”
The 51-year-old revealed he recognised the necessity for The Overlap to develop following the dismissal of Ruben Amorim by United in early January. He had met Goldbridge the earlier month and the deal got here collectively swiftly thereafter.
Gary Neville speaks on his YouTube channel (Picture: The Overlap)
“We’re constructing what we consider will turn into one of the vital thrilling Impartial soccer communities on this planet – one that offers followers direct, personality-led content material,” he stated.
“The United Stand and That is Soccer are two of the best-known soccer channels on YouTube, and our intention is to develop them into probably the most compelling Manchester United and soccer information channels available in the market.”
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Goldbridge stated: “I’ve spent the final 10 years constructing The United Stand for Manchester United followers and That is Soccer for all followers, and I am prouder of that than something I’ve ever performed.
“This deal is about what comes subsequent. The Overlap has the ambition, the credibility, and the sources to assist me take what I do to the subsequent stage.”
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