Domino’s says pizzas from its newest vary really feel a bit extra like a restaurant expertise.
Domino’s is providing a brand new premium vary (Picture: Getty)
Domino’s has launched a brand new pizza vary in an “elevated” eating supply to prospects. 5 thinner-crust pizzas characteristic within the Italiano’s vary, with substances impressed by basic Italian pizzas, together with basil pesto, peppadew picante peppers and goat’s cheese.
The corporate’s Chief Exec, Nicola Frampton, mentioned: “Italiano’s is all about giving our prospects extra alternative and extra methods to take pleasure in Domino’s. We’re seeing that for sure events, whether or not that is a date night time or a relaxed night in, individuals are more and more on the lookout for one thing that feels a bit extra like a restaurant expertise at residence.”
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Domino’s says prospects are on the lookout for a restaurant-like pizza expertise at residence (Picture: Getty)
She informed The Grocer commerce journal that the brand new vary permits the corporate to faucet into these moments.
Ms Frampton mentioned prospects are nonetheless being supplied the identical worth and comfort, however with a unique fashion of pizza on the menu.
The Chief Exec mentioned the transfer comes as a part of efforts to evolve and broaden Domino’s pizza vary to draw new prospects and develop the enterprise.
Domino’s has been within the UK for 40 years and operates over 1,300 branches throughout the nation, using 35,000 folks, together with its franchisees.
The quick meals chain had a combined 12 months in 2025, seeing store-based income rising however like-for-like orders falling by 2.3%.
A drop in pre-tax revenue of over a 3rd was blamed by the corporate on greater employment prices and “robust” financial situations.
Domino’s newest supply comes after Papa Johns introduced it’ll introduce a variety of sourdough pizzas because it competes for a bigger slice of the takeaway market.
It’s the first massive pizza supply chain so as to add a sourdough vary to its menu, based on the commerce publication, MCA Perception.
The brand new vary of pepper and pepperoncini, salami and n’duja, and hen and pesto are on supply from Tuesday (April 14).
Papa Johns UK and Europe managing director mentioned: “From day one, we have been dedicated to raised substances, higher pizza and our sourdough vary is a real reflection of that.”
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