The transfer can also be anticipated to result in the closure of the one of many model’s brewerys.
Greene King is promoting Outdated Speckled Hen to the proprietor of Estrella Damm (Picture: Getty)
Greene King has struck a deal to promote Outdated Speckled Hen to the proprietor of Estrella Damm because it shifts away from producing beer on the market in supermarkets. The transfer can also be anticipated to result in the closure of the model’s Westgate Brewery in Bury St Edmunds in the long run, though Greene King is constructing a brand new web site within the city.
Damm UK, the British arm of Spanish brewer SA Damm, has agreed to purchase the Outdated Speckled Hen group of beers, which additionally consists of Outdated Golden Hen, Outdated Artful Hen, Outdated Grasp Hen and Low Alcohol Outdated Speckled Hen. It should proceed brew the beer on the Westgate Brewery to make sure continuity of provide and constant flavour over a handover interval. Nevertheless, the group will then shift brewing of the beers to Damm’s lately constructed brewery in Bedford, resulting in the eventual closure of Westgate. Outdated Speckled Hen will proceed to be out there within the main UK supermarkets and different retailers because of this.
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Outdated Speckled Hen has been offered to the proprietor of Estrella Damm (Picture: Getty)
The transfer is a part of a wider change in technique from Greene King because it continues to focus additional on its pubs.
The Suffolk-based agency mentioned it would transfer away from producing beer to be offered within the off commerce – the business time period used for retailers together with supermarkets.
Outdated Speckled Hen manufacturers account for greater than half of Greene King’s beers offered in UK retailers.
Greene King, which runs 2,500 pubs, eating places and motels, will proceed to make cask ale and craft beer together with Greene King IPA and Abbot Ale however will deal with promoting these in pub venues.
The group mentioned it would push forward with the technique from summer season 2027 with the opening of a brand new £40million brewery in Bury St Edmunds.
Nick Mackenzie, chief government of Greene King, mentioned: “Brewing beer in Bury St Edmunds to be offered in pubs is what now we have been doing for greater than 200 years.
Greene King says it’s specializing in its pubs (Picture: Getty)
“By making this core to our renewed brewing technique, we’re proposing optimising our brewing operations to deal with profitable the place we’re strongest, delivering our beers to the pubs the place our prospects most like to drink them and setting Greene King up for long-term worthwhile development.”
Greene King mentioned its Scottish Belhaven brewing enterprise is not going to be impacted by the modifications.
Luke White, managing director of Damm UK, mentioned: “Outdated Speckled Hen is an iconic British ale model with a wealthy heritage and constant following, and we’re proud that Greene King has chosen Damm UK to take the model ahead into its subsequent chapter.
“We’ve got nice respect for the historical past Greene King has constructed round Outdated Speckled Hen during the last 25 years and sit up for working carefully collectively all through the transition interval to make sure continued success for the model, prospects and shoppers alike.”
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