EXCLUSIVE: The WTA will launch a brand new vogue sequence that includes top-10 star Victoria Mboko and different acquainted faces.
Victoria Mboko will characteristic within the WTA’s new Fashion Unpacked sequence (Picture: WTA / Sheila Velasco)
The WTA is about to launch Fashion Unpacked, a brand new vogue sequence that includes gamers together with Victoria Mboko and Camila Osorio, subsequent week. Tennis and vogue have at all times been entwined, and with ‘tennis-core’ appears taking centre stage in recent times, the excursions are attempting to take advantage of this long-standing sartorial relationship – particularly on the subject of showcasing the athletes’ off-court fashion, one thing that also occurs too little in tennis.
For Fashion Unpacked, gamers will likely be paired with a “native vogue insider” to assist them create appears and construct their wardrobes for “main off-court moments”. The primary episode, launching on Could 15 throughout WTA channels, together with YouTube and socials, options world No. 83 Osorio, who had some assist discovering a search for the latest Laureus Awards, which came about forward of the Madrid Open.
We use your sign-up to offer content material in methods you’ve got consented to and to enhance our understanding of you. This will likely embody adverts from us and third events primarily based on our understanding. You possibly can unsubscribe at any time. Learn our Privateness Coverage
Associated articles
Madrid Open star spurred on by Man Metropolis after ‘as soon as in a lifetime’ resolution
How tennis gamers are actually turning into vogue stars as Aryna Sabalenka makes plea
Andrea Neira fronts the episodes, and whereas in Madrid, stylist Antonia Payeras was introduced in to assist Osorio and fellow WTA stars curate their appears. The gamers are additionally photographed by Sheila Velasco earlier than leaving the studio. Within the first episode, which debuts on Friday, the Colombian discusses her personal private fashion earlier than Payeras goes looking for some costume choices.
“My dream is… I’ll use lengthy clothes to go to the grocery store. Why not?” Osorio laughs earlier than being proven some robes for the Laureus Awards purple carpet.
Whereas tennis fashion has been trending upwards in recent times, the gamers haven’t at all times been part of it. Influencers, tennis ‘WAGs’ and the like can flip as much as tournaments in enjoyable outfits, whereas the athletes are sometimes solely seen of their match and coaching equipment. Even at press conferences, they’re normally sporting informal garments supplied by sponsors like Nike and Adidas.
However the WTA and ATP are attempting to offer their gamers extra alternatives to get glammed up and present one other facet of themselves, and Osorio loved the possibility to showcase her character by Fashion Unpacked.
After that includes within the first video, the Colombian tennis star informed Categorical Sport: “For me, Fashion Unpacked was a very particular expertise as a result of it gave followers an opportunity to see a special facet of who I’m away from the courtroom.
Camila Osorio options within the first episode of Fashion Unpacked, releasing on Could 15 (Picture: WTA)
The gamers, together with Xinyu Wang, have been paired with an area stylist to curate their wardrobes (Picture: WTA / Sheila Velasco)
“We spend a lot time in tennis garments competing and coaching, so being styled for the Laureus Awards, particularly for my first time attending an occasion like that, was thrilling. Having the ability to work with an area stylist in Madrid and put on a costume by a Colombian designer made it really feel much more private and related to the tradition of town in addition to my very own tradition, which was actually inspiring for me.
“I believe tennis and vogue have at all times had a pure connection as a result of there’s a lot individuality and magnificence within the sport. Now gamers have extra alternatives to point out that facet of themselves off the courtroom too. I believe followers really feel extra related once they can see these private moments and pursuits past tennis.”
Victoria Mboko, Oskana Selekhmeteva and Xinyu Wang additionally filmed their Fashion Unpacked classes in Madrid final month, with the movies to roll out over the approaching weeks. The WTA stars will likely be dressed for all the things from a vogue present to the airport. Aircraft ‘suits are having a second and tour journey is relentless – they might as properly take advantage of it.
And world No. 9 Mboko – who had some assist discovering an outfit for lunch with associates – was additionally pleased to step out of her consolation zone. “Doing Fashion Unpacked in Madrid was very enjoyable. It was actually cool to do as a result of I stepped out of my consolation zone having somebody costume me — being launched to issues that I would not usually put on, but additionally increasing my horizons on the subject of vogue. I believe it introduced out a special facet of me,” the reigning Canadian Open champion informed Categorical Sport.
This isn’t the WTA’s first foray into vogue. A few years in the past, the likes of Aryna Sabalenka and Qinwen Zheng got a short and arrived on-site at WTA 1000 occasions in Canada and Cincinnati in outfits of their selecting for ‘Off Court docket Suits’. The ladies’s tour additionally collaborated with Duke + Dexter on a capsule assortment in 2025, and likewise partnered with The Reduce and Spotify to host a ‘Celebration of Sport and Fashion’ forward of final 12 months’s US Open.
The WTA is profiting from the connection between tennis and vogue (Picture: WTA / Sheila Velasco)
Victoria Mboko loved stepping out of her consolation zone whereas filming Fashion Unpacked (Picture: WTA / Sheila Velasco) Keep up-to-date with the most recent Tennis information Be a part of us on WhatsApp
Our neighborhood members are handled to particular affords, promotions, and adverts from us and our companions. You possibly can take a look at at any time. Learn our Privateness Coverage
However this new sequence has allowed the WTA to reap the benefits of the worldwide nature of the tennis circuit by enlisting native designers to work with the gamers on their off-court appears. “The WTA model sits on the centre of sport, leisure and tradition. Style, each on and off the courtroom, performs an enormous half in how our athletes convey the WTA model, in addition to their very own private manufacturers, to life,” Sarah Swanson, Chief Model Officer of WTA Ventures, mentioned.
“By pairing gamers with native vogue voices, Fashion Unpacked highlights character, individuality, and the worldwide influences of our WTA Tour. It is a enjoyable and highly effective approach to join tennis to a broader cultural life-style dialog.”
The ATP has additionally been strengthening its vogue technique and lately launched Athlete Arrivals, tennis’ reply to a tunnel entrance or pit lane stroll, which has seen the likes of Alexander Zverev and Taylor Fritz arrive on-site at Masters 1000 occasions in “styled, devoted off-court appears”.
World No. 1 Sabalenka loves the ATP’s Athlete Arrivals photoshoots and lately shared her hopes that girls on tour may have extra alternatives to showcase their fashion. “It is so cool. I would like it. I like to see that. I believe it is a lot enjoyable. I really feel like we’ve plenty of cool personalities these days, and plenty of ladies are so trendy, and so, so cool with their outfits, so I believe we’d kill it,” she mentioned.
Though Fashion Unpacked received’t be filming in Rome, the place the Italian Open is at present going down, the WTA will convey the sequence to different cities throughout the tour this season. This may come as welcome information to Sabalenka, a Gucci ambassador, who had her personal vogue second in Italy this week, taking to the courtroom with a GG canvas Paparazzo purse on her arm for her opening match.
Leave a Reply