I put own-brand strawberry jams to the check towards Hartley’s to search out one of the best.

I in contrast a number of grocery store strawberry jams (Picture: Mia O’Hare)
Strawberry jam is a scrumptious topping on toast, baked items and candy treats, with an unlimited array of choices accessible, starting from well-known manufacturers to grocery store own-label varieties. Choosing the tastiest possibility whereas additionally getting one of the best worth for cash might be arduous work.
Hartley’s is broadly stocked throughout supermarkets, but comes with a better price ticket than many own-brand options. I made a decision to pit a number of strawberry jams from varied supermarkets towards each other to find out whether or not they may rival the large model — and even surpass it. I selected jams from Lidl, Aldi, Asda and M&S to match towards Hartley’s, and the outcomes have been fairly shocking.
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Lidl – 89p
Lidl’s jam was the worst by way of flavour. On opening the jar, it additionally didn’t ship the candy, fruity aroma usually related to strawberry jam. Its noticeably paler color set it aside from the remainder, incomes it final place in my rankings.
Ranking: 3/10
Asda – 89p
Asda’s strawberry jam boasted a much more vibrant flavour and color than Lidl’s providing. The style was significantly higher — pleasantly candy and well-suited to spreading on toast. My solely problem was that the consistency felt considerably too thick for my choice, although I will surely purchase it once more.
Ranking: 7/10
The branded possibility had a notably jelly-like consistency and a dense texture. It delivered the candy strawberry flavour one would anticipate, although for me, the feel finally let it down.
Ranking: 7/10
Aldi – 89p
Aldi’s jam boasted a deep pink color and an inviting, candy aroma. The jam does comprise seeds, although I’ve no explicit choice both approach. I discovered it was significantly much less thick than Asda and Hartley’s, boasting a greater texture. The style delivered what you’d anticipate from strawberry jam, with out being excessively sugary or sharp.
Ranking: 9/10


M&S – 90p
The M&S jam felt like an indulgence, but it nonetheless prices considerably lower than the branded different. It had a great texture for me, spreading effortlessly whereas being bursting with flavour. This jam comprises seeds and affords a do-it-yourself high quality. For me, it was a transparent winner.
Ranking: 10/10

Marks and Spencer got here out on high (Picture: Mia O’Hare)
















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