Gary Lineker has already agreed two offers after launching a recent enterprise one 12 months on from leaving the BBC, following three many years working for the broadcaster
Gary Lineker left the BBC final 12 months, however he’ll nonetheless be on the World Cup with The Relaxation is Soccer (Picture: Shaun Brooks – CameraSport, CameraSport by way of Getty Pictures)
Gary Lineker’s podcast group, Goalhanger, are launching a enterprise capital division to reinvest the proceeds of their success by buying stakes in different media startups, Metropolis AM reviews. The previous BBC presenter co-founded the Kennington-based firm, which is the UK’s largest impartial podcast group, and continues to carry a 33 per cent stake within the enterprise, in accordance with firm filings
Lineker co-presents The Relaxation is Soccer and secured a take care of Netflix in December, which can see the US streaming big host the present on their platform throughout the World Cup. Goalhanger additionally produce The Relaxation is Historical past, The Relaxation is Leisure, and The Relaxation is Cash, and are actually establishing Goalhanger Ventures — a unit designed to put money into “creator-led media companies.”
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The brand new arm has already accomplished their first two offers — an fairness funding into Invisible Media, the economics and business-focused video platform behind The Invisible Hand YouTube channel, and a industrial partnership with Yard Cricket, the video-based cricket content material model based in Yorkshire. This follows the agency’s launch of their very own startup incubator programme, The Accelerator, in January, which gives mentorship to early-stage digital expertise.
Jack Davenport, co-founder of Goalhanger, mentioned: “Goalhanger Ventures is about giving distinctive creator-led companies the infrastructure to develop with out dropping what made them particular within the first place.
“Invisible Media and Yard Cricket are very totally different propositions, however they each have that uncommon mixture of editorial readability, viewers belief and real momentum. Our function is to assist them scale thoughtfully, commercially and creatively, whereas defending the independence, persona and high quality that their communities already reply to.”
Among the many administrators of Goalhanger’s enterprise unit is Greg Bettinelli, a accomplice at funding agency The Chernin Group. They backed the podcast enterprise in January, suggesting the enterprise unit might also search exterior funding.
The event represents the most recent chapter in Goalhanger’s growth. They’ve surged in recognition since capitalising on altering media consumption patterns throughout the COVID-19 pandemic with the launch of what’s now its flagship podcast, The Relaxation is Historical past.
The group has additionally pivoted away from an advertising-driven mannequin in the direction of paid-for subscriptions and occasions. In January, Goalhanger exceeded 250,000 paid subscribers for the primary time, with subscriptions believed to generate upwards of £15m for the corporate annually. In 2025 alone, the agency’s programmes have been streamed over 750million occasions.
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