The inaugural Nice British FarmFest happened over the Could Financial institution vacation weekend.
Jeremy Clarkson’s Nice British Farm Fest ran over the Could Financial institution Vacation weekend (Picture: Jonathan Buckmaster/Categorical)
The inaugural Nice British Farm Fest happened over the gloriously sunny Could financial institution vacation weekend. The brainchild of Jeremy Clarkson and his good friend, the pageant’s director Chris Hughes, it was billed as half nation truthful and half music pageant – an formidable enterprise certainly. It had all of the components to be a incredible celebration of the very best of British. Artisans showcased their spectacular wares. The livestock barn featured lovely cattle that appeared to have stepped straight out of a Hallmark card. There have been some great meals stalls. Some fabulous shows…Nonetheless, it grew to become all about Jeremy, his model, and Clarkson’s Farm somewhat than the trigger.
This was not a Clarkson’s Farm or a Prime Video occasion, nevertheless it was in every single place. Whereas Jeremy does, after all, assist British Farming and is a proponent of shopping for British produce, there have been extra posters of him and his Clarkson’s Farm co-stars across the venue than the indicators saying Again British Farming.
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Jeremy was within the grand ring, Jeremy was on the stage, and Jeremy was welcoming the crimson arrows after their drop in on Saturday and Sunday (one of many true highlights of the weekend).
Even the acts performing had been pals of Jeremy’s. Chris Moyles DJed on Saturday and saved joking that Jeremy was texting him throughout his set, on the lookout for songs.
Alex James, who carried out on Sunday, is a neighbour of his. He and Kaiser Chiefs frontman Ricky Wilson, who additionally carried out on Sunday along with his Adjustable Band, are good pals. He is a big fan of 10cc and pals with them, so unsurprisingly additionally they performed.
The entire thing appeared to be all about Jeremy and his tastes, topped off with worth tags that might make even a Who Needs to Be a Millionaire winner assume twice about shopping for something, by no means thoughts a struggling farmer.
He had a number of Hawkstone Bars dotted all through the placement – as a result of unsurprisingly they had been one of many sponsors – and there was a pop-up of his Farmer’s Canine pub. Whereas it’s often round £6.75 for his beer, this was upped to £7.50 for the weekend. A 250ml can of glowing wine would set you again a whopping £14 at his bars. A tiny sausage roll from the Farmer’s Pet was £6. My overview of it will observe, however suffice to say, whereas it was tasty, it wasn’t value £6.
But, as you entered the park the place the weekend happened, you can decide up a craft beer from Stonleigh’s Farm Fayre for a way more cheap £5.80.
He additionally had a pop-up of his Diddly Squat store, however at £21 for a baseball cap and £49 for a tiny hamper, I eschewed it in favour of native merchants – none of whom had the prime spot Diddly Squat had for its two retailers. Certainly many reported packing up early and shedding cash on the occasion.
Many individuals within the crowd appeared uninterested within the message, and several other stated they had been simply hoping to see Jeremy within the flesh. If I hadn’t recognized the premise of the weekend, I really would have very a lot thought it was a promotional occasion for the TV present. I do not doubt Jeremy’s coronary heart was in the proper place when he got here up with this concept, however for future occasions, he must make it much less about him and extra concerning the meant premise.
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