A Components 1 group has confirmed its new identification for the Barcelona-Catalunya Grand Prix.
A World Cup-inspired livery will take to the observe in Barcelona this weekend (Picture: VCARB / Crimson Bull Content material Pool)
Components 1 group Racing Bulls has introduced a rebrand to mark the beginning of one of many globe’s different large sporting competitions. World Cup fever has taken maintain on the Barcelona-Catalunya Grand Prix with football-themed challenges within the paddock and Racing Bulls absolutely rebranding themselves as VCARB FC for the weekend.
As a part of the stunt, the group will probably be carrying customized soccer shirts within the paddock this weekend which function all their regular sponsors and branding in addition to a specially-created new crest on the chest. And the brand new design additionally extends to the automotive, which has a World Cup-themed livery for the weekend together with footballs on the wheel covers.
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Drivers Liam Lawson and Arvid Lindblad have been pictured carrying the brand new shirts which have been designed with the assistance of impartial creators enlisted by Racing Bulls. That features graphic designer Florence Burns, who got here up with a lot of the branding, clothier Hattie Crowther and photographer Ezra Alexander, who has captured the promotional photographs.
Staff chief govt Peter Bayer stated: “Components 1 and soccer are two world sports activities with extremely passionate communities, united by a shared sense of identification, creativity and tradition. With VCARB FC, we’re celebrating that crossover, bringing collectively the power of each sports activities. We’re additionally proud to offer rising expertise the chance to assist form campaigns like this, bringing contemporary views that proceed to push the boundaries on the earth of F1.”
The group hopes it is going to carry extra success on observe in Barcelona after a wonderful Monaco Grand Prix final weekend. Lawson and Lindblad survived a chaotic race to complete fifth and sixth respectively, marking each drivers’ greatest outcomes ever and scoring 18 factors to place them proper on the tail of midfield rivals Alpine within the constructors’ championship.
Lawson stated: “Monaco was a very constructive weekend for us as a group. We confirmed sturdy tempo and got here away with a outcome that mirrored the exhausting work everybody has been placing in behind the scenes. It feels nice to be constructing momentum, particularly heading right into a run of necessary races.
“Barcelona is a observe that basically exams each facet of the automotive, so it is a good alternative to maintain pushing ahead and see what we are able to obtain this weekend. It is also fairly particular to be racing with our VCARB FC livery as we carry collectively two sports activities that share a lot ardour and world help. I am trying ahead to getting again on the market.”
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